Managing Multiple ESN Locations with Guest Luke Sinclair - Feb. 4, 2016

The Feb. 4, 2016 #ESNchat about managing an ESN with multiple national or international locations. Our special guest was Luke Sinclair. Other chat archive links are at http://jeffrossblog.com/esnchat/topic-archives.

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  1. Jennifer Honig's blog summary post is at  https://www.linkedin.com/pulse/managing-multiple-global-national-enterprise-social-network-honig .

    Questions for this chat:
    1. Does your strategy change as you take into account multiple locations? How?
    2. Centralized or decentralized community leadership team? How do they work together? How do their roles differ?
    3. How do you evangelize community? Do marketing, programming and training support consistency?
    4. How do you leverage a champion or advocate network to grow success?
    5. What elements are most important for engagement? Gamification, rewards, leadership involvement, etc.?
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