The #HackaTMe was T-Me Studios' first ever hackathon event, organized in Bucharest on the 6th and 7th of June. It was a hoot to put together and we had a whale of a time with the coders who showed up from all over Romania!
- We started out in the last week of April, with a blog post about what we were trying to achieve. We were ready to make some noise with the bold "gender-inclusive" attribute we focused our campaign on.
- The text-centered content had to be shored up by a visual-heavy one, especially since T-Me Studios is 75% about design and our artists were great about helping get the word out through imagery (shout-out to Amalia, Vero and Stefania!). We used ThingLink to make the image pop:
We reached out to Romanian news outlets and bloggers, some of whom graciously published our press release, or just posted on Facebook / tweeted about our initiative! The feedback on social media alone was humbling!
- — T-Me Studios (@TMeStudios)Fri, May 15 2015 08:45:24Check out how #HackaTME's all trending on The Trends ;) http://www.thetrends.ro/2015/05/13/hackatme-t-me-studios-recompenseaza-developerii-cu-2500-de-euro/ …
- The titles of the guest posts below roughly translate to "Programming and Hackathons - Reframing Preconceived Ideas" and "Romanian Women in Tech, the 'Softer' Touch in 'Software'" - we pitched them to the most read business outlets in Romania...
- — Ioanina ツ (@Ioanina)Fri, May 22 2015 12:46:13
- ...and, of course, shared them on woman-centric LinkedIn groups, like Business Women Forum Romania:
- — T-Me Studios (@TMeStudios)Thu, May 28 2015 18:50:21
- — T-Me Studios (@TMeStudios)Thu, May 28 2015 10:11:21
We shopped around outside our comfort zone as well, wading out of the tech scene and into pop culture land and adjusting movies and comics to match the HackaTMe spirit:
HackaTMe - Play by Play
Putting Together T-Me Studios' Gender-Inclusive Hackathon Event
byIoanina, Copy @ T-Me Studios394 Views