International MBA - Challenge Week, May 2014

Working with representatives from IKEA, 350 students got a behind-the-scenes look into the company and performed field work in an IKEA store in order to gain first-hand insights into how to improve the overall customer experience.

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  1. #ieIMBA @IEbusiness Service design thinking lunch
    #ieIMBA @IEbusiness Service design thinking lunch
  2. #ieIMBA @IEbusiness getting ready for IKEA trip!
    #ieIMBA @IEbusiness getting ready for IKEA trip!
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