IABCLA Multigenerational Workplace Communications

(Los Angeles) On Tuesday, November 19th, IABC Los Angeles hosted a timely panel focusing on multigenerational workplace communications.

  1. Moderated by IABC LA’s VP of student relations, Kyle Kearney; the panel included Stefan Pollack, author, “Disrupted: From Gen Y to IGen” , Sean McGill, Sales Director: Ustream , Craig Rosenkranz, Public Policy advisor & millennial trend guru Katelyn O’Shaughnessy, founder of mobile trip app “Tripscope.
  2. Tonight's @IABCLosAngeles panel discussing communications in today's multigenerational world. #IABCLA http://t.co/nzB3uG3dj4
    Tonight's @IABCLosAngeles panel discussing communications in today's multigenerational world. #IABCLA t.co/nzB3uG3dj4
  3. “For the first time in history, workplace demographics span 4 generations, meaning 20 year old new hires find themselves working side by side with colleagues 50 years older.” - Trinet HR service.
  4. 'Gen Y ('79-'94) grew up when we weren't truly a digital society' @stefanpollack #iabcla
  5. As work paradigms shift, a communications gap may emerge between generations. Our panelists discussed millennial work ethics, economic challenges and communications trends across baby boomers, Gen X & Gen Y; referred to as “millennials.”
  6. @dpcomms: 'There are 2 types of millennials - pre and post recessional' - @stefanpollack #iabcla
  7. The panel discussed workplace nuances such as professional clothing attire, office vs. home work hours and corporate hierarchy. O’Shaughnessy said she might be 30 minutes late, but stays 2 hours after work.
  8. Online video guru Ustream Sales Director Sean McGill agreed with O’Shaughnessy, likening today’s millennial work approach to the 2000/2001 dot com bubble.
  9. Pollack and O’Shaughnessy disagreed about Boomers texting and emailing clients at 1am if necessary. Pollack made it clear that iGen doesn’t have a lock on this 24/7 practice.
  10. Former public policy advisor Craig Rosenkranz described Government millennial work life as a different ball game. Positioning towards his UCLA Anderson School marketing MBA, Rosenkranz looks forward to the private sector’s opportunities & challenges.

    On Goverment workers’ multigenerational standards, a couple audience members spoke up, describing baby boomer culture vs. Gen X and Gen Y expectations.

    The panel agreed with Pollack’s observation, outlined in his book, IGen; Disrupted, that marketers and employers need to gain millennials’ trust by listening.

  11. For more event details, follow IABC Los Angeles on facebook and Twitter.

    Special thanks, IABCLA volunteers, panelists, board of directors, AMA Los Angeles & Chipotle Burritos.