Hawa Badlo Time Line

How a people's initiative rolled into a massive movement

  1. Hawa Badlo, one of the most effective campaign against air pollution in the recent time, has now touched more than 6.8 billion lives digitally to join hands against pollution. With more than 1 million reach on social media.
    The campaign started when a four year old rubbished the idea of firing crackers this Diwali and educated five adults in his family to #ChangeTheAir in his locality. This astonishing instance motivated a group of enthusiasts at SOCIAL CLOUD VENTURES PVT LTD to give birth to the idea of “HAWA BADLO”.
  2. With a similar set of mind they released their first video called the "THE AIR SELLER" which actually tested the idea of acceptance towards packaged fresh breathing air similar to packaged drinking water amidst Delhities. The video was acclaimed all over the digital space and covered by more than 49 different digital and print media channels. The traction was also noticed by GAIL (India) Limited which came forward to support the campaign.
  3. Hawa Badlo: The Air Seller
  4. With the success of “The Air Seller” grabbing mass attention and recognition across the country the team decided to do a video based on the same module, addressing the problem of air pollution in a fun way. With that motivation the team launched their second video "Raavan ko Roko where the anchor dressed up as Raavan and claimed the vehicles of people driving diesel and petrol vehicles. The reactions of the owners were then captured and published on youtube. The movement was also appreciated by the current Minister of State (with Independent charge) for Petroleum and Natural Gas Shri Dharmendra Pradhan on twitter.
  5. Hawa Badlo : Raavan Ko Roko
  6. Along the same time Hawa Badlo also launched an on ground activation to gauge the understanding of their digital communication amongst Delhities. The response turned out to enormous as the team reported to receive more than 5k miss calls supporting the initiative and more than 3k signatures pledging to do their bit to curb air pollution.
  7. What is 'Yatayat vashtukar'?
  8. GAIL (India) Limited also noticed the interest that was flowing in the initiative, not just from Delhi but also from various other metro cities. Therefore during the Make in India campaign, Mumbai, in collaboration with Hawa Badlo's team, GAIL placed a pledge board at it's stall and invited people to pledge for a minor lifestyle change that collectively leads to a massive change in the air quality index. Around 350 people pledged towards a cleaner and sustainable future during the event.
  9. Hubli Dharawad Row: Along with amplifying their message on the digital platforms, Hawa Badlo's research team was constantly looking out for similar minded people working on the same cause. That is when the team found Santosh Naragund, an aerospace scientist who was protesting against the deforestation that took place to construct a BRTS corridor between Dharawad and Hubli and demanding Diesel busses to be replaced with CNG ones. Team Hawa Badlo pitched his message on their digital platforms for policy makers to notice.
  10. In an attempt to beak the monotony in the communication line, team Hawa Badlo then came up with a campaign #giftamask. The campaign aimed at spreading the awareness about the risks that the traffic policemen go thorough on a regular basis because of the rising level of pollution. It also simultaneously motivates people to gift a mask to the traffic policemen via a tweet as a gesture of gratitude.
  11. Audience reaction onthe campaign was heart melting and astonishing as it not only was appreciatedby media and the police community but it also developed a much needed feelingof respect towards the police community amongst the general public.
  12. Amidst the chain of messages flowing in various social media channels of the campaign the most surprising was from a mom of a 3 year old Samreen, who depicted signs qualities which are hard to find even in adults these days and gifted her own mask to a traffic policeman. The entire Hawa Badlo team was so moved with the gesture that they recreated the entire episode into a video and launched it on social media channels.
  13. She is 3 years old, but winning hearts all over
  14. The video went viral within hours of it's launch and was acknowledged all over the digital space gathering more than 8 thousand views, 94 shares and 220 likes within 3 hours. The little girl became an inspiration over night for environmentalist and activists around the country. This act of her kindness didn't escape the Bollywood community either and the campaign registered a big win when several stars of the industry came forward to support the campaign.
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