HRC Turns the Internet Red for Marriage Equality

Social media was awash in a sea of red today as a red version of the iconic Human Rights Campaign logo went viral. Facebook users shared the red logo more than 100,000 times as of 4 pm on Tuesday, the first day of oral arguments in marriage equality cases before the Supreme Court.


  1. "The logo has been hard to miss on Facebook news feeds, especially after George Takei's profile picture change garnered nearly 40,000 likes from his enormous fan base Tuesday morning," Mashable noted.
  2. “Red is a symbol for love, and that’s what marriage is all about,” Human Rights Campaign spokesperson Charlie Joughin told on Tuesday. “We wanted to give people an opportunity to show their support for marriage equality in a public and visible way.”
  3. mentions that Sophia Bush was among celebrities who changed their profile photos to the modified logo. Other prominent people who followed suit include U.S. Senators Chris Coons, Al Franken, Mazie Hirono, Frank Lautenberg, Bob Menendez, Chris Murphy, Patty Murray, Bernie Sanders, Brian Schatz, Jeanne Shaheen, Jon Tester, Mark Warner and Elizabeth Warren, as well as celebrities like George Takei, Tegan & Sara and Lance Bass.
  4. The Wall Street Journal also made note of the trend.
  5. “By harnessing the passion that equality supporters feel for the freedom of loving and committed couples to marry, the internet is awash in a sea of red—the color of love," said HRC Marketing Director Anastasia Khoo in an article that appeared in Yahoo! News.
  6. As with all good viral campaigns, the memes started popping up. Enjoy!
  7. -
  8. Even HBO's True Blood got in on the action.
  9. -