Insecure (HBO) -Entertainment

Insecure is a new series with a new voice. A big focus of HBO’s Digital and Social Media strategy was setting the tone for the show and engaging fans through smart, sharable content created both in-house and by influencers with diverse followings.

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  1. HBO worked with Glow and Team Epiphany to develop a custom suite of social assets to capture the look and feel of the series, including emoji quote cards showcasing the show’s biting humor, animated GIFS elevating scenes with physical comedy and animated promotional assets to support cast and other initiatives.
  2. Video was another integral part of the content strategy, with HBO's internal content teams developing special pieces to help introduce the series (cast shoutouts and behind-the-scenes set tours) and drive conversation throughout the season (including regular listicles tying back to key themes).
  3. To provide a platform for diverse voices and reach new audiences, the HBO Digital and Social Media and Multicultural teams worked with Team Epiphany and Let's Build to develop a special microsite -MyBathroomMirror.com - to host a curation of custom content created by a variety of influencers.
  4. Influencer content included recaps, op-eds, illustrations and even a dedicated podcast, published weekly on the site and cross-promoted via influencer, Insecure and HBO Brand social profiles for more visibility.
  5. HBO also worked with Team Epiphany to pioneer a special Instagram series spotlighting powerful women from different backgrounds and disciplines, complete with photographs and words of wisdom for Insecure fans, every week (was also cross-promoted via Facebook and Twitter).
  6. Credits:

    HBO
    Agencies: Let’s Build, GLOW, Team Epiphany
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