Game of Thrones: Making Game of Thrones Blog

Making GameofThrones.com is the essential destination for Game of Thrones fans – filled with exclusive insights and access to cast and crew.

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  1. From revealing the origin of “Hodor” to the Tower of Joy to the Battle of the Bastards, Season 6 of Game of Thrones was bigger than ever. To reflect the ever-growing fan passion for the series, the official Game of Thrones blog provided a variety of exclusive offerings, including an epic pre-premiere campaign #GoT50, cast interviews, and deep dives into the history of the GoT world. Excitement for Season 6 content was evident, as the blog saw its traffic increase by 50 percent from last season.
  2. Making Game of Thrones began building anticipation for the sixth season with the #GoT50 campaign. A marathon of Seasons 1-5 (50 episodes in 50 days), each season began with a post of 50 surprising things viewers might not know about the season. Broken down into two posts each, the facts linked to videos, interviews, and images to give readers even more to explore; HBO pulled from hundreds of hours of extra footage and commentary to provide an unparalleled look at each season. The season’s marathon ended with a quiz created to challenge even the most knowledgeable of fans – the first of which earned over 450K page views in one day. These quizzes became MGOT’s highest trafficked pre-premiere pieces ever, with quiz-takers both delighted and frustrated by their achievements (or lack thereof). Overall, #GOT50 content nearly doubled MGOT’s pre-season numbers.
  3. In season, the blog provided numerous posts featuring costumes and props, allowing closer study and debate amongst viewers. Storyboards gave readers a chance to see the biggest moments broken down shot by shot. Additionally, the blog hosted the most interviews of any season. Highlights were with Carice Van Houten (Melisandre) after premiere episode “The Red Woman,” Kristian Nairn (Hodor) after “The Door,” Iwan Rheon (Ramsay Bolton) after “The Battle of the Bastards,” and Natalie Dormer (Margaery Tyrell) and finale “The Winds of Winter.” MGOT also hosted an exclusive interview with newcomer Bella Ramsey, known for playing fan-favorite Lyanna Mormont, which alone brought almost a million visitors to the site, and was picked up by Elle, E!, Moviefone, and the Independent.
  4. Season 6 brought something new to the series – a journey into the past. Wanting to highlight Bran’s visions, MGOT created an infographic to show what viewers knew – and learned – about the incident at the Tower of Joy. Breaking down the history to its core, the infographic was a tool to show just how connected the world of GoT is. Provoking discussion and debate, the piece was shared by a number of publications, including Time, IndieWire, the Verge, Screenrant, the Wrap, the Independent, Nerdist and the Christian Times. It received over 1,500,000 views on MGOT alone.
  5. Credits: HBO
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