Sex and the City fans were given a unique and intimate opportunity to ask Sarah Jessica Parker questions about Frances DuFresne, her new role in the comedy series Divorce. To make the experience even more special for Sex and the City super fans, Kim Cattrall and Willie Garson supplied a special shoutout after HBO alerted them to the activation.
Over 1.5M fans watched the Facebook Live video, leaving over 24k realtime comments.
The Facebook Live was moderated by Eva Chen, head of Instagram's fashion partnerships. Eva's own extensive social footprint gave additional exposure to the overall activation.