HBO broke new ground in April 2015 when it became the first major cable channel to offer all of its content digitally—no cable TV package required—via its standalone streaming service HBO NOW.


  1. HBO NOW provides users instant access to HBO’s entire library—every season, every episode of nearly 70 original series, hundreds of new and classic movies, a robust collection of kids programming, plus documentaries, talk shows, concert and comedy specials, sports and more. Series premieres and specials are available to stream at the same time they premiere on TV, without waiting. All you need is the internet.

    Making all of HBO’s acclaimed and beloved original series, from Sex and the City and The Sopranos to Game of Thrones and Last Week Tonight with John Oliver, available was game-changing.

    It was also a direct response to customer demand: In 2012, HBO superfan Jake Caputo launched, a campaign to show how much consumers were willing to pay for a standalone streaming service from HBO. The reaction was overwhelming: Within 48 hours over 163,000 fans weighed in, with many saying they’d pay upwards of $20 a month for HBO alone. (When the service launched, Caputo received a surprise visit from Sopranos characters Paulie “Walnuts” Gualtieri and Salvatore “Big Pussy” Bonspensiero, who were more than happy to take his cash.)
  2. In April, HBO NOW launched, just in time for Game of Thrones Season 5, and cord-cutters rejoiced. The critical reception was also overwhelmingly positive. HBO NOW was named to best of 2015 app lists from Apple iTunes, Google, Android, Gizmodo, CNET, Time, Wired, and more.

    And per Wired: “HBO NOW offers far more than just Girls and Game of Thrones. The service has a wealth of documentaries, premium TV shows, and films…When it comes to high-quality original content, HBO still sets the standard.”