Social Media Week Vancouver: Old vs. New Media Panel
Social Media Week is winding down in Vancouver and yesterday GrowLab caught the Old vs. New Media: Journalism in 2012 panel (#smwmedia). The panel discussed a lot of new press and marketing techniques that are relevant to today's startups and entrepreneurs. Check out the tweet recap below:
The panel kicked off with a discussion about the differences between old and new media.
But, new doesn't always equal better. A newspaper may offer you up a story or perspective that you might ignore in a digital medium:
The next part of the talk was full of useful information for businesses, and it was stressed that startups need to take risks with media in order to prove what works and what doesn't:
There was some discussion about how to approach using new media, with some clear tips for incorporating technology last:
- Bonus: Some of the funniest things said at the panel: