- We started with some promoted tweets to attract attention...
- It worked. @AlexPearmain questioned rationale for promoted tweets...
- Gem and Dan responded.
- — GemGriff (@GemGriff)Mon, Feb 23 2015 22:36:07
- — Alex Pearmain (@AlexPearmain)Mon, Feb 23 2015 23:39:45
- The first question...
- — Laura M. Sutherland (@laurafromaura)Wed, Feb 25 2015 14:35:55
- — Stuart Mackenzie (@Stu_Mackenzie)Wed, Feb 25 2015 14:37:43A1: It's important because it can guarantee space in a crowded market in a targeted way which can be high-impact. #CIPRchat
- — Stuart Bruce (@stuartbruce)Wed, Feb 25 2015 14:40:25A1 Paid media important for PR because PR is media neutral and has ALWAY used paid as part of mix. It's nothing new #ciprchat
- — Stuart Bruce (@stuartbruce)Wed, Feb 25 2015 14:42:15A1 Paid media becoming more prominent because of pressures on mainstream media budgets and need for revenue, but danger is... 1/2 #ciprchat
- — Stuart Bruce (@stuartbruce)Wed, Feb 25 2015 14:43:33A1 2/2 ... we don't let paid media pervert and destroy independence of quality media as if it does won't be worth paying for #ciprchat
- — Stuart Mackenzie (@Stu_Mackenzie)Wed, Feb 25 2015 14:42:44A1: It's also as important as other paid activity we deliver in public relations - just another tool to reach a certain audience #CIPRchat
- — Joanna Halton (@joannahalton)Wed, Feb 25 2015 14:42:26
- — Louisa Bartoszek (@LBartoszek)Wed, Feb 25 2015 14:46:20
- — Laura Thomas (@_eltee)Wed, Feb 25 2015 14:47:30
- Lots of useful points raised. Now on to question two...
- — Laura M. Sutherland (@laurafromaura)Wed, Feb 25 2015 14:56:17
CIPR #Hackday tweet chat: paid-for social media & PR
As part of the first @CIPRsm #hackday the panel runs a tweet chat looking at the role of paid-for social media in a PR campaign
byGem Griff1 Like311 Views