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CIPR #Hackday tweet chat: paid-for social media & PR

As part of the first @CIPRsm #hackday the panel runs a tweet chat looking at the role of paid-for social media in a PR campaign

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  1. We started with some promoted tweets to attract attention...
  2. It worked. @AlexPearmain questioned rationale for promoted tweets...
  3. Gem and Dan responded.
  4. #Hackday arrives and @AJMRoss kicks off the tweet chat using #CIPRchat
  5. The first question...
  6. Lots of useful points raised. Now on to question two...
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