Personalisation or the “Youniverse”

Personalisation or the “Youniverse”, part of my ten global communication trends in 2014 #10commstrends #personalisation

Embed

  1. This idea of creating your own “Youniverse” is a perfect example of tapping into our emotional desire to be seen as unique personalities. Public relations professionals must assist companies in learning how to move from more traditional tactics in favour of smarter approaches that extend their personalisation capabilities beyond the PC. The ability to deliver relevant communication across multiple channels will transform these marketing efforts from an unwanted intrusion into a valued service.

2
Share

Share

Facebook
Google+