LeVar Burton launches Kickstarter to bring back 'Reading Rainbow' — and it's working

Before LeVar Burton was a StarTrek #TNG fixture, he was the host of a beloved PBS children's show that made literacy magical: "Reading Rainbow." Now, 30 years later, he's using social media to bring it back to a new generation, and the internet couldn't be happier.

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  1. The former host hinted last night, posting a tweet complete with cryptic hashtag.
  2. The announcement came this morning.
  3. Bring Reading Rainbow Back for Every Child, Everywhere.
  4. And with that, it was off to the races, with two of the 10 pledge prizes for top-tier donations ($10,000) already claimed.
  5. There is an awesome @kickstarter  project for #ReadingRainbow. If you grew up watching it like I did it is worth backing. They have 34 days left and are already more than half way there. It's LeVar Burton's project so you know it's the real deal! I backed it.
    There is an awesome @kickstarter project for #ReadingRainbow. If you grew up watching it like I did it is worth backing. They have 34 days left and are already more than half way there. It's LeVar Burton's project so you know it's the real deal! I backed it.
  6. With celebs in the mix, anything is possible. 
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