GLOBE 2012, #GL12newmedia Recap

On Friday, March 16, Andrew Lane moderated a panel on "Corporate Responsibility in the Digital Age: Leveraging New Media to Advance Sustainability and Reputation." Participants were strongly encouraged to use the hash tag, #GL12newmedia


  1. More and more, digital and social media tools are being leveraged as platforms for innovation and information sharing as a means to advance creative products, services, practices, and technologies, as well as to inform customers and stakeholders about current sustainability initiatives. In fact, Gallup reports that organizations who have optimized their online engagement have outperformed competitors by 26% in gross margin and 85% in sales growth.  This session will discuss the impact that new media is having on the way companies engage with their customers and how corporate leadership on transparency, responsibility, and sustainability directly impact both reputation and the bottom line. Learn how digital and social media tools can advance your sustainability initiatives and deliver positive results for both your business and the environment. In cooperation with Shandwick Canada. (GLOBE 2012 website)
  2. The New Media panel included (from L to R):

    Andrew Lane, Senior Director of Digital Communications, Weber Shandwick Canada (Moderator)
    Matthew McDermott, Editor - Business, Politics & Energy,, USA
    Craig Applegath, Principal, DIALOG Architecture & Design, Canada 
    Josh Henretig, Director of Environmental Sustainability, Microsoft Corporation, USA
  3. Andrew Lane opens the panel with a few comments on the "open format" of this session. From then on, each panelist offers his take on the role of social media for companies working in sustainability as well as their own use for their respective organizations.