The CIO/CMO Agenda

A recent sold-out event presented by CIO Magazine and The CMO Club focused on how today’s CIOs & CMOs have more in common than ever before: The need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.

  1. Below are tweets captured live from the event throughout the day:  
  2. Listening to IDG Enterprise group publisher Bob Melk describing the new CIO-CMO landscape at our new event #ciocmo in San Fran.
  3. Focus of agenda: build better cio-cmo relationships by "rallying around customers," taking joint resp. and sharing team members #ciocmo
  4. Is introducing marketing operations and customer data czar roles, the key to breaking down the walls between #CIOCMO ?
  5. How's the CMO's role changing? "...more and more focused on data & analytics to improve the customer experience" #CIOCMO
  6. What do CMOs & CIOs have in common? Customer and prospect data - understanding where the customer is on all digital touch points #CIOCMO
  7. CMO's will find their positions are in jeopardy as they fail to produce a robust data analytics strategy. #CIOCMO #measure
  8. Challenge for today's #CMO: in a huge stream of data, what is RIGHT info to focus on? Depend on CIO for insights; peers & media too #CIOCMO
  9. great insights from CMO panel lead by Pete Krainik to kick of the days conversation. @CMOClubEvents #CIOCMO
  10. CMO Stephanie Anderson,Time Warner Cable's B2B biz on what cios/cmos have in common: 3-4 years avg job tenure and "budget magnets" #ciocmo
  11. Who owns the budget (CIO vs CMO) is not as important as making sure priorities are very closely aligned #CIOCMO
  12. Regal Cinema CIO says it's not about HAVING the right partner, it's BEING the right partner #ciocmo (like marriage)
  13. No.1 thing #CIO can do for #CMO & Marketing is increase velocity of delivery. 3 months is often too long between request & delivery #CIOCMO
  14. What can IT learn from marketing? Global view of customer needs; customer centricity; and placing emphasis on driving business value #CIOCMO
  15. In today's huge stream of data, a challenge for CMOs is what's RIGHT info to focus on? Must depend on CIO, peers, media for insights #CIOCMO
  16. Great collaborative roundtable discussions at #CIOCMO Summit in SF today - hosted by @CIOMagazine and @TheCMOClub twitpic.com/czig3p
    Great collaborative roundtable discussions at #CIOCMO Summit in SF today - hosted by @CIOMagazine and @TheCMOclub  http://twitpic.com/czig3p 
  17. How's the CMO's role changing? "...more and more focused on data & analytics to improve the customer experience" #CIOCMO
  18. From 2005-2020 the digital universe will have grown by a factor of 300 from 130 exabytes to 40,000 exabytes - @kathleenschaub #CIOCMO
  19. The CMO as the master of data: "today, only 3% of useful data is being mined for a purpose." #CIOCMO
  20. Who owns the company's digital conversation? The CMO. With the rise of the educated buyer, comes rise of the CMO- @kathleenschaub #CIOCMO
  21. The social consumer of today, has introduced a disruption to the CMO. CIO can assist and a two way partnership is needed. #CIOCMO
  22. To succeed, today's CMO desperately needs technology: systems of engagement, mktg process mgmt, and analytics (the secret sauce!). #CIOCMO
  23. Over 50% of buying decision are made before a sales rep says hello due to #digital #bigdata. CXOs need to embrace #datascience. #CIOCMO
  24. Data and ability to improve customer experience is on of the areas that @RegalMovies can stand out #ciocmo
  25. #Data allows us to see patterns of behavior previously unavailable to the marketer #CIOCMO
  26. The re-imagined CMO: mines data for insights to differentiate the overall customer experience. And ultimately, the brand experience #CIOCMO
  27. Hey college grads 70% analytics prof's said lack of staff with analytic skill is #1 challenge they face #CIOCMO
  28. @kathleenschaub Awesome presentation on role of data and CFO, CIO and CMO interactions to make it happen. A new differentiator #ciocmo
  29. "How you fail determines when you will be successful" Good perspective from @richardmarnell of @VikingRiver #ciocmo
  30. 71% of CMOs are unprepared for today's explosion of data - Mike Sabin of @DnBUS #CIOCMO Summit
  31. "Social technology enables a 9% reduction in customer support costs+ 22% faster sales cycle times" #CIOCMO @john_f_rizzo via @ivanh #stats
  32. "Time to Re-Imagine the CMO - the role has radically changed - it is now critical to become a Master of data! " #CIOCMO
  33. CMOs at #ciocmo summit. Thanks to Stephanie, Susan, Cammie and others! pic.twitter.com/C0vZG1YMzy
    CMOs at #ciocmo summit. Thanks to Stephanie, Susan, Cammie and others! pic.twitter.com/C0vZG1YMzyYMzy
  34. For more information about this event, click on link below. For additional CMO events and other peer-to-peer networking activities and resources, click on The CMO Club.