#ESNchat 7/27/2017: Selling Your ESN to Leaders

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  1. Q1: Why do we have “selling” ESN as a topic? Why is it important?
    Q2: What is your #1 selling point of you #ESN? Why? Does it fin in an overall strategy?
    Q3: How important is quantifiable data in selling your ESN? Or is use cases enough?
    Q4: Who is the key buyer of the #ESN? Does this change your message?
    Q5: Do you leverage the success of other company #ESN? Which ones? Why?
    Q6: Do you ever stop selling your #ESN? Why or Why not?
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