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Entrepreneurship & How to Build a Billion Dollar App

George Berkowski, Founder and CEO of IceCream, author of 'How to Build a Billion Dollar App', and graduate of the Specialised Master in Innovation and Entrepreneurship (2002), was invited to speak at ESCP Europe's London Campus on 9th June, 2015.

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  1. George Berkowski shared key insights on entrepreneurship, the characteristics of the most succesful entrepreneurs, and current trends in the mobile app industry. More than 100 attendees learnt about the 'Billion Dollar App Club', how these applications were created, key characteristics and functionabilty.

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