How To Dominate Local Search In 2017

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  1. SEO is an ever changing elementary when it comes to your Indianapolis SEO strategy. This is mostly due to search engines, like Google, changing algorithms or the different key aspects it takes to actually rank. Plus, there are several different types of SEO, so when trying to sit down and come up with a game plan, it can often times seem daunting at best. The key here is to pinpoint exactly what type of SEO is best for your business and go from there. In this article we will focus on one particular type of SEO, local SEO, and give you examples of how you can best utilize it in your own SEO marketing strategy.
  2. Local SEO is often times the most overlooked, yet one of the most vital, types of SEO out there. A lot of times you’ll be so focused on getting “out there” in the digital world that you’ll forget to target your local community through SEO marketing. And it’s a valuable market that when left untapped, can either keep you from gaining valuable clients. Or worse, lose your clients to your competition. So, how can you better optimize your on-site and off-site SEO strategies for users and customers who are searching for your local business? Well, here are five solid methods to help pull this off.
  3. 1. Title & Meta Tag Descriptions
  4. First off, these are descriptions that you can customize to reflect the content of your web page. More specifically, these are the titles and descriptions that you’ll see pop up in the search engine when you search a particular topic or business. The key to these is first seeing them as they are, an art. A well-written title and meta tag description need to be captivating and draw the user in right away. And at the same time not using to many words, dare you be cut off in your description leaving the user wondering what you really are all about, yet not interested enough to click to find out. So, the key here is make sure you are not wasting space, and that every character counts. And if you want to dominate these on a local level, make sure that you include the name of city your business is in and/or the area you serve.
  5. 2. Online Directories and Citations
  6. Once again, this is an element that is drastically under utilized. In fact, according to Google stats, four out of five consumers will use a search engine to conduct a local search. However, most small businesses will fail to claim even one local listing online. Which translates into a fairly large missed opportunity. Therefore, it’s vital that you incorporate local listing status into your SEO strategy. Shoot for being listed in the top five on directories like Yelp, Merchant Circle, Citysearch, etc. Plus, make sure you’re checking out your local directories as well, and do your best to find favorable ranking among them.
  7. 3. Google My Business
  8. GMB technically falls under the directory category. However, it’s important enough to where it can stand-alone. GMB is a free space that literally allows you to advertise your place of business. If it is optimized correctly, you can get incredible exposure and even become big enough to show up in Google's local 3-pack. Claiming your GMP page is easy. All you have to do is go to Google.com/business and go to the verification process. Just make sure to note that only the business owner can actually claim this page, so if you're working with the marketing agency you need to be able to grant them permission in order for them to be the ones to set this up. Once it's set up, you need to be able to optimize this listing with a solid description, categories, business hours, types of payments you accept, etc. Also, make sure that you upload quality photos and your logo, as well as products and services.
  9. 4. Online Reviews Are Important
  10. Over the past few years, online reviews have become more and more relevant. In fact, they are starting to become one of the ways that Google will rank your page. According to some recent research, about 84% of people will trust an online review as much as a recommendation from a friend. Plus, 7 out of 10 customers will leave a review if asked. So, make sure you're taking advantage of and asking your customers to leave reviews. As well as making sure that you provide them with a positive experience so they will leave positive feedback for the next potential user.
  11. 5. Take Advantage of Local Structured Data Markup

    Structured data markup is a code that can be added to your website that allows search engines to have more information about your business, products you sell, reviews you've collected, services you offer, and so on. Again, this is something that search engines favor because it allows them to better crawl your site to determine what your content is about. However, only about 31.3% of businesses are actually using this markup on their websites. An even among that 31.3%, most of them are only using the basics. If you want to outrank your competitors, you need to take advantage of this structured markup. If you're nervous to use code, enlist the help of the digital marketer to best implement this strategy.
  12. Local SEO is a market that is often left untapped. However, a few use these 5 tips you can set yourself up to outrank your competition in local Indianapolis SEO in 2017
  13. Dominate Local SEO Search Rankings - Local Internet Marketing Course 2017
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