Executive Best Practices

See links to social media platform guides, best practices, industry influencers and examples of leaders using social media to support their personal and professional brands

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  1. Craig Newmark,

    Founder of Craigslist, CSR blog: craigconnects.org/about

    The blog provides an offering to "Meet Craig" and delivers an inviting feeling: simple imagery of himself, verbiage, and a list of all of Craig"s social media profiles.
  2. Michael Dell,
    CEO of Dell, Twitter account:
    twitter.com/#!/MichaelDell

  3. Barton George,
    Director of Marketing for Dell's Web & Tech vertical, Twitter account:
    twitter.com/#!/barton808

  4. Dave Stangis,
    VP CSR/Sustainability/Community - President @CampbellSoupCo Fountation, Twitter account:
    twitter.com/#!/DaveStangis

  5. Doug Ulman,
    Pres/CEO of LAF, Twitter account:

    twitter.com/#!/LIVESTRONGCEO

  6. Be Human

    People don"t want to speak to a company or product they want to speak to the person, so just be yourself!

    Example: Brian Dunn, Best Buy CEO

     http://www.bbycommunications.com/briandunn/?page_id=5&t=dbrief 


  7. Speak with a Distinctive Voice
    Demonstrate your expertise - offer your opinions and point of view in your field. 
    Example: Richard Branson, Founder of Virgin Group  http://www.virgin.com/richard-branson/blog/launching-low-carbon-fuel-with-virgin-atlantic 
  8. Give Them Something to Talk About
    Offer valuable content that people will want to share in their own communities.
    Example: Frank Rauch, Hewlett-Packard VP, Enterprise Servers, Storage and Networking twitter.com/#!/FrankRauchHP

  9. Connect Your Existing Contacts To Your Communities
    Example: Robert Eidson, SAP, Human Resources Business Partner connects his Twitter handle (@RobertSAPHR) with his LinkedIn profile

     http://www.linkedin.com/pub/rob-eidson/4/210/b32 


  10. Engage! Respond back to those that have taken the time to reach out or mention you. Insert yourself in relevant conversations where you can add your voice and offer value in the form of thought leadership or content. Example:
     http://twitter.com/#!/Padmasree/status/  114019995666743296  
  11. Content that includes links has a higher share rate (Rts and shares on Facebook and Twitter). Content with errors (spelling or weird abbreviations) is not shared as often.

    Example:  https://plus.google.com/118423731231734400926/posts/Vwas7cWUdNd#118423731231734400926/posts/Vwas7cWUdNd 

  12. Know and Follow Your Influencers
    There are many tools, sites and lists to help you connect with influencers. Make sure you follow them! Here are top tips for finding:
    -Resource for finding other executives on Twitter: twitter.com/#!/exectweets
    -Visit muckrack.com, a site that lists journalists by topic and publication. Follow all the journalists that you are friendly with already.
    -Visit wefollow.com, this is a site where twitter account holders register their account under relevant tags/keywords. For example a search for "teacher" finds over 2,800 registered accounts; "journalist" over 5,000 accounts and "gadgets" 1,800 accounts.
    -Simply do a search on Google. Several blogs share top 100 lists in key areas. E.g. top 100 cloud computing bloggers, or CIOs on Twitter.

    - Visit Listorious.com to find lists of twitter users relevant to you. Search and follow a list relevant to your role: CIO, Gov20, CloudComputing etc.

    -Visit Klout.com and search for the twitter account of one of your online influencers. Near the bottom of the page will be displayed

  13. 5 Habits of Highly Successful Executives on Twitter

     http://mashable.com/2009/06/12/twitter-executives/ 

  14. Richard Branson uses Google+ to connect with business leaders and media:  http://www.virgin.com/richard-branson/blog/social-interactions-with-google-zeitgeist-google 


  15. Key Influencers by Platform

    Google+
     http://www.huffingtonpost.com/2011/07/22/who-to-follow-on-google-plus_n_903904.html 

    Dell

     http://www.findpeopleonplus.com/Employer-Dell 

    Blogs

    Cisco       blogs.cisco.com/
    HP            http://h30507.www3.hp.com/t5/Technology-for-Business/ct-p/TechnologyForBusiness 
    Toshiba   toshibalife.com/
    EMC        emc.com/community/
    Seagate   media.seagate.com/
    Xerox      mso-hansi-font-family:Arial;color:windowtext">blogs.xerox.com/

    Twitter - Technology NewsHandles (LIST)

    TechCrunch, @techcrunch                                     
    twitter.com/techcrunch
    Wired Magazine, @wired
    twitter.com/wired
    Pete Cashmore, @mashable                                 
    twitter.com/mashable
    David Pogue, @Pogue               
    twitter.com/pogue
    CNET News, @CNETNews                                    
    twitter.com/CNETNews
    Engadget, @engadget                                          
    twitter.com/engadget
    CNN Tech, @cnntech
    twitter.com/cnntech
    NY Times Technology, @nytimestech
    twitter.com/nytimestech
    Gizmodo, @gizmodo
    twitter.com/gizmodo
    Huffington Post Technology, @HuffPostTech
    twitter.com/HuffPostTech
    Forbes.com Technology News, @ForbesTech        
    twitter.com/ForbesTech                               

    Twitter - Tech Industry

    IBM Industry Solution Partners, @ibmpartners       
    twitter.com/ibmpartners
    HP Official News, @HPnews
    twitter.com/HPnews      

    Microsoft, @Microsoft                                         

    twitter.com/Microsoft   

    Toshiba, @Toshiba1
    twitter.com/Toshiba
    Intel Official News, @intelnews
    twitter.com/intelnews
    Cisco Systems, @CiscoSystems
    twitter.com/CiscoSystems
    Sony Electronics, @SonyElectronics
    twitter.com/SonyElectronics
    Samsung USA, @Samsungtweets                         
    twitter.com/Samsungtweets
    Seagate, @Seagate
    twitter.com/Seagate
    Xerox, @XeroxCorp
    twitter.com/XeroxCorp
                                                                                 
    Social Media Handles

    Altimeter Group, Charlene Li @Charleneli

    twitter.com/CharleneLi

    Altimeter Group, Jeremiah Owyang @jowyang       
    twitter.com/Jowyang
    Radian6, @radian6                                                
    twitter.com/radian6
    Buddy Media, @BuddyMedia
    twitter.com/BuddyMedia
    Biz Stone, @biz
    twitter.com/biz
    Jack Dorsey, @Jack
    twitter.com/Jack
    Randi Zuckerberg, @randizuckerberg
    twitter.com/randizuckerberg
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