Big Data and the populist right

The Motherboard article, the first below, brought to my attention the confluence of psychological personality theories, pyschographs and big data and how this had been used by Cameron, Trump & the Brexit campaign.


  1. The article which points at the theorists, their original toy-like collection tools on Facebook, and its transition via the Obama campaign into the Cambridge Analytica's big data engine.
  2. Talking about Obama's campaign
  3. It's not so much the tools, as the governance.
  4. The Guardian provides a detailed history of how Cambridge Analytica came to be
  5. George Monbiot adds his two-pennies worth
  6. The Guardian on Axelrod vs Messina, the message crafter vs. the data miner.
  7. Have the Tories spent two much?
  8. Image Credit: Merrill College of Journalism CC 2012 BY-NC @flickr