- The build up to Europe's fastest growing social media and mobile innovation conference was intense as ever - there's a lot of plates to keep spinning - but thanks to a brilliant team, it all ran like clockwork on the day.
- As the sun poked its head through the Welsh weather, the crowds began to roll in - around 1,300 ticket holders in all - furiously tweeting and blogging as they waited to sign in and collect their goodie bags.
- And it was thanks largely to them, that we trended again on Twitter for a whole nine hours :)
This year's OiConf took place in the iconic City Hall in the heart of Cardiff's civic centre.
The general consensus was that this was our most successful event ever, with speakers and delegates alike, loving the overall buzz and vibe of the day, experienced by all who attended.
- Luckily for the delegates we'd assembled another world-class collection of speakers from the world of social, mobile and technology who discussed everything, from the power of Bitcoin to the future of social media and future technologies.
- Aside from the countless free talks on the Ignition Stage, there were also plenty of Masterclass workshops covering a wide range of topics e.g. the rise of chat bots, being creative in digital marketing, making people care about branded content, 360 and VR filming, alternative funding ideas and many more - 17 in all.
- We also hosted 30 exhibitors including brands such as Axonn, Liberty, Orchard Media, Cardiff Met, Impero, Be Inspired Films, Wales Online, We Build Bots, Kaptcha and Solerboard who all enjoyed a steady stream of inquisitive visitors and potential new customers throughout the day.
- Our We Build Bots stand had a queue of people at one point (so they had to think outside the bot...) while waiting patiently to talk to our developers.
- The Keynote speaker sessions kicked off with Innovation Director at We Are Social, Tom Ollerton, discussing a world without social media.
- The very thought of it filled us with terror, but Tom quickly reassured the audience that the future of social media was indeed bright but could change drastically - reinventing itself through Chatbots, AI devices, HUDs and connected technology. And all of this within the not too distant future. Think Amazon Echo on steroids. More on this soon...
- She also looked at the power of digital story telling in different formats, caption and reaction GIFs and covered those all important do's and don'ts on Tumblr. Be creative, be fun, be beautiful!
Check out our social media wall for some lovely UGC highlights from the event.
- Mike Wright formerly Head of Media at JOE and now a social media consultant made his presence felt when he disrupted his own talk on Disruptive Influences - keeping our event host, Martyn Bryant from Tech North guessing as to his whereabouts until the very last second - and then having to begin without his presentation.
- Mike rose to the challenge admirably. His powerpoint returned and I'm pretty sure a halo appeared briefly above his head. Mike shared his experiences of working in both old school print media at the Daily Mirror and at the opposite end of the spectrum, with social media trail blazers, JOE.
- He also discussed why he thinks Homo Sapiens are genetically engineered for social media - a real eye opener.
- Mobile Strategist to the gods, Rafe Blandford was on hand to give us all a glimpse into the future, courtesy of the World Mobile Congress in Barcelona where all the major mobile players gather to showcase their technological wares.