Held at the Historic Driskill Hotel, LMA attendees started off the conference with light banter, searching for ghosts of legal marketing past...
LMA promised to be a well- attended and inspring event with a keynote address from Diana M. O'Brien, Chief Marketing Officer- Deloitte.
Other exciting sessions included BTI Consulting Groups discussion on the importance of relationships to business success.
Among the calls to action, many in attendance recognized the value in simplicity as well as transparency when engaging in client interaction.
In addition to BTI Consulting, Sidley Austin LLP also took the stage, offering insight into their best business development practices.
And, LMA culminated in the much anticipated "Your Honor Awards," recognizing excellence in legal marketing.
Attendees were very happy with the Austin, TX venue this year but are even more excited to go to Vegas for the 2017 LMA conference!