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  1. In our last blogpost we described the popularity of curation services like Longreads.com and Longform.org and how the former one began with a hashtag on Twitter. This time we're going use Storify to show how the hashtag #longreads evolved back in 2009 and where it is today.

    As we mentioned it began when the founder of Longreads.com, Mark Armstrong, sent out this tweet on April 17, 2009. He was riding the subway from Brooklyn to his job in Manhattan and needed good stuff to read on his phone. He'd already gotten the idea for Longreads the year before and had purchased the domain, but it wasn't until this day in 2009 that the idea was put in effect.
  2. The "read later"-app Instapaper quickly took a liking to the idea. Along with other apps like Pocket and Readability it lets you save web pages to read offline later on your phone or other devices.
  3. The first story shared through the #longreads hashtag was an interview between the two writers Dave Eggers and David Foster Wallace.
  4. Soon after people accepted the challenge and began contributing.
  5. At the same time Mark Armstrong began using the official Longreads account to carpet bomb Twitter with recommendations of great stories.
  6. In the days following the launch Mark Armstrong kept trying to encourage and entice people to adopt the hashtag.
  7. Part of the project was also to get editors and publishers to endorse the new hashtag. Here it's NYT-editor Patrick Laforge recommending @longreads as part of his #followfriday.
  8. It quickly became obvious that Mark Armstrong wasn't the only passionate reader out there and it didn't took long for #longreads to be embraced as a popular hashtag.
  9. Today the share of people and publishers using the hashtag has grown significantly. According to a search on the social web search engine Topsy.com, there were 13.441 tweets containing #longreads during the past 30 days . This gives you an average of 448 a day. The hashtag has also spread to other languages than english.
  10. Also the big outlets are using it themselves.
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