Will Write for Dildos: How and Why Companies and Reviewers Should Work Together

Epiphora, Lorax Of Sex, Jenna Clark, Krista Arendsen #cconreview CatalystCon West - September 28, 2013


  1. “Is it true that I can make $39,000 a year reviewing sex toys?” is not the way to start an email to a sex toy company. But what is? In this panel, two toy reviewers and two adult company reps converge to discuss the challenges and rewards of joining forces. If handled correctly, a partnership between reviewer and company can yield valuable results. But the process involves care, commitment, and respect on both sides. It also requires realistic expectations. (Hint: it’s not all free sex toys and overnight reviews.)

    We’ll discuss how to network and communicate tactfully, set reasonable expectations, write reviews satisfactory to both parties (…that may even generate a sale or two!), and foster a working relationship that is both harmonious and mutually beneficial. We’ll also talk about the purpose, pitfalls, and rewards of affiliate programs—and how they play into the reviewing process.

    Together we’ll mull over polarizing issues such as: should companies pre-screen negative reviews? Are sponsored posts a viable content option? When should readers trust a review in which the product was supplied for free? And ultimately, why established businesses should be working with “lowly” bloggers.