- Wherever you were in 2016, no matter the app or platform, CNN was there—from the first Facebook Live by a news organization to choose-your-own-adventure explainers on Kik. It was an action plan mapped out over 24 months, leading to 24 hours of non-stop, wall-to-wall coverage.
#MyVote Nationwide Tour to Election Day
- It all began with #MyVote. In partnership with Instagram, Facebook and CA Technologies, CNN embarked on a nationwide tour of key swing states, presidential debate locations and destinations around the country, utilizing a camper fully equipped for Facebook Lives and an Instagram booth.
- Making its debut steps from the White House, in front of the Newseum in Washington, D.C., the #MyVote camper displayed the first in a series of campaign trail photos taken by the Instagram community in an immersive, one-of-a-kind virtual projection experience. These images were exhibited at the Newseum, each debate stop and other stops along the tour.
- CNN correspondents Chris Moody and Vanessa Yurkevich traveled with the #MyVote camper, reporting from the ground and talking to citizens to capture the faces and voices of the people.
- At tour stops, members of the community were invited to enter the #MyVote camper and take a photo with either a red, blue or purple background. They shared that photo on Instagram, using the #MyVote hashtag. The #MyVote camper essentially served as CNN’s Facebook Live HQ -- a social media hub for the road.
- At the same time, it also served as a UGC tool for photos that would later be projected on the Empire State Building during Election Night (more on that below).
Newseum: Like, Share, Elect
- In partnership with the Newseum, we also presented “CNN Politics Campaign 2016: Like, Share, Elect,” an interactive exhibit that tells the story of the 2016 presidential campaign in real time. The exhibit provides an immersive experience that allows visitors to explore the ways digital and social media have transformed how candidates campaign, how journalists cover elections and how the public participates in the political process.
Instagram Exclusives and Premiere Photography
- We teamed up with famed photographer Nigel Parry to capture "moving portraits" of all 2016 Democratic and Republican candidates, which were created and shared exclusively on our Instagram account. The images were shared widely, and became the iconic images of the campaign.
- This portrait by Nigel Parry captures former Secretary of State Hillary Clinton @hillaryclinton, who entered today's #DemDebate in Las Vegas with strong poll numbers in South Carolina and Nevada, according to CNN. Photo via @nigelparryphoto #DemDebate #REDCamera #shotonred @reddigitalcinema #hillaryclinton
- We also recruited Pulitzer Prize-winning photographer Vincent Laforet for an Instagram takeover to share his view from seven different aerial angles at the Republican debatein Las Vegas. His photos were stirring, beautiful shots, unique to CNN and our election coverage.
- CNN pioneered the first Facebook Live of any organization in October 2015, from the Las Vegas debate with CNN's Chris Moody and Anderson Cooper. We haven't stopped. Convention season in particular gave us the prime opportunity to refine our strategy. Dozens of talent across CNN, Politics, CNN International, CNNE and CNN Newsource joined to produce nearly 70 Lives over the two-week period. We also coordinated closely with the convention cam team to show our audiences different views from the conventions — popular Lives included soaring shots from outside and inside the arenas.