- Wherever you were in 2016, if you opened a phone, computer, or even turned on your TV, it was impossible to escape social media’s influential role in driving the everyday discourse of the presidential election. From direct lines to the candidates’ minds (some more than others) to voices from the ground across our nation, Facebook and Twitter were at the center of it all -- and they were just the start.
- No matter the app or platform, CNN was there, too — from the first Facebook Live by a news organization to choose-your-own-adventure explainers on Kik, the wildly popular messaging app. It was an action plan mapped out well over 24 months that all boiled down to 24 hours of non-stop, wall-to-wall coverage, enabling us to give our readers a deeper understanding of the people and issues of the 2016 campaign.
- Making its debut steps from the White House, in front of the Newseum in Washington, D.C., the #MyVote camper displayed the first in a series of campaign trail photos taken by the Instagram community in an immersive, one-of-a-kind virtual projection experience. These images were exhibited at the Newseum, each debate stop and other stops along the tour.
- At tour stops, members of the community were invited to enter the #MyVote camper and take a photo with either a red, blue or purple background. They shared that photo on Instagram, using the #MyVote hashtag. The #MyVote camper essentially served as CNN’s Facebook Live HQ -- a social media hub for the road.
- At the same time, it also served as a UGC tool for photos that would later be projected on the Empire State Building during Election Night (more on that below).
Newseum: Like, Share, Elect
- In partnership with the Newseum, we also presented “CNN Politics Campaign 2016: Like, Share, Elect,” an interactive exhibit that tells the story of the 2016 presidential campaign in real time. The exhibit provides an immersive experience that allows visitors to explore the ways digital and social media have transformed how candidates campaign, how journalists cover elections and how the public participates in the political process.
Instagram Exclusives and Premiere Photography
- We teamed up with famed photographer Nigel Parry to capture "moving portraits" of all 2016 Democratic and Republican candidates, which were created and shared exclusively on our Instagram account. The images were shared widely, and became the iconic images of the campaign.
- This portrait by Nigel Parry captures former Secretary of State Hillary Clinton @hillaryclinton, who entered today's #DemDebate in Las Vegas with strong poll numbers in South Carolina and Nevada, according to CNN. Photo via @nigelparryphoto #DemDebate #REDCamera #shotonred @reddigitalcinema #hillaryclinton
- We also recruited Pulitzer Prize-winning photographer Vincent Laforet for an Instagram takeover to share his view from seven different aerial angles at the Republican debatein Las Vegas. His photos were stirring, beautiful shots, unique to CNN and our election coverage.