The ROI of Brand Storytelling: A #CMWorld Twitter Chat With Jacob Warwick

Branded storytelling is a term that is talked about a lot, but what is it? And can brands get a return from it? Jacob Warwick, Marketing Strategist for Blast Analytics, joined our #CMWorld Twitter chat to discuss.

Embed

  1. What's the difference between content marketing and brand storytelling?

  2. Why the increase in brand storytelling? How does it fit into a brand's marketing mix?

  3. Do agencies and content marketers have the same definition of branded storytelling? If no, which is right?

  4. How can you measure the ROI of storytelling? What are the KPIs we should be tracking?

Like
Share

Share

Facebook
Google+