Buyer Personas 2.0: A #CMWorld Chat With Ardath Albee

How do you use personas to align your content with your buyers' context and raise relevance with target markets? Ardath Albee, content marketing strategist and author of Digital Relevance, joined us for a recent #CMWorld Twitter chat.

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  1. What is the most important part of the persona?

  2. How should an organization decide how many personas they need?

  3. What are some common mistakes people make with personas?

  4. Personas are key for keeping everyone on the same page. How do you distribute/store/manage these?

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