- Q1: How do you define "ROI?" #bufferchat
- — Nichole Kelly (@Nichole_Kelly)Wed, Aug 13 2014 16:06:43A1: Return on Investment. Calculated by direct impact and influence on sales volume, revenue and cost deflection. #bufferchat
- — John R. Bell (@JohnRichardBell)Wed, Aug 13 2014 16:15:58A1: For the savvy marketer, the "I" in ROI is human. We ought to look at measurement as ROE - Return onbufferchatbufferchat
- — Pascal Clarysse (@PascalClarysse)Wed, Aug 13 2014 16:06:20A1: return (in money or other key performance indicators) on investment (in money or time) #bufferchat
#Bufferchat with Nichole Kelly - Measuring Social ROI
Author and Social Media Explorer CEO Nichole Kelly stopped by to discuss measuring social media ROI!
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