- While millions of users visited the BBC news website during the 2015 general election campaign and on election night, our concern was also appealing to audiences who often steer clear of traditional news sites, but who can be found on social media.
- As an experimental part of our election coverage we devoted daily effort to creating graphics for publication on Twitter, Facebook and Instagram to entertain and inform those audiences. Below are examples of our work across those social media platforms.
- Each day of the General Election campaign we produced custom illustrated graphics designed to pick up on a simple fact or stat around the election and display that to the audience in an engaging and appealing format.
- We built on the success of #BBCGoFigure, our popular daily social first infographic strand that pulls out big numbers and puts them in context.
- Another key part of our social media output were a series of Twitter Quizzes posted in the run up to election day. These were heavily linked to our Policy Guide, and were intended to help our audience distinguish between different parties' manifesto pledges, and to get more engaged with the issues at the heart of #GE2015. Click through to Twitter to get the full experience.