#GE2015 Social Media Graphics

An innovative collection of graphics produced by the BBC News Visual Journalism team for use on social media throughout the 2015 General Election campaign.

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  1. While millions of users visited the BBC news website during the 2015 general election campaign and on election night, our concern was also appealing to audiences who often steer clear of traditional news sites, but who can be found on social media.
  2. As an experimental part of our election coverage we devoted daily effort to creating graphics for publication on Twitter, Facebook and Instagram to entertain and inform those audiences. Below are examples of our work across those social media platforms.
  3. Election #BBCGoFigure

  4. Each day of the General Election campaign we produced custom illustrated graphics designed to pick up on a simple fact or stat around the election and display that to the audience in an engaging and appealing format.
  5. We built on the success of #BBCGoFigure, our popular daily social first infographic strand that pulls out big numbers and puts them in context.
  6. 23 APR: Balance of power? Percentage of female candidates is highest ever: bbc.in/candidates #Women #ElectionCandidates #GE2015 #BBCGoFigure
    23 APR: Balance of power? Percentage of female candidates is highest ever: bbc.in/candidates #Women #ElectionCandidates #GE2015 #BBCGoFigure
  7. 9 MAY:  Record number of MPs from ethnic minority backgrounds elected in #GE2015 #UKElection #UKElection2015
    9 MAY: Record number of MPs from ethnic minority backgrounds elected in #GE2015 #UKElection #UKElection2015
  8. 10 MAY: The last British PM to win with a majority smaller than David Cameron’s was Harold Wilson, with 3 #DavidCameron #Cameron #HaroldWilson #GE2015 #GE15 #UKElection #Election #Election2015 #Election15 #BBCElection @BBCElection @BBCNews #BBCGoFigure
    10 MAY: The last British PM to win with a majority smaller than David Cameron’s was Harold Wilson, with 3 #DavidCameron #Cameron #HaroldWilson #GE2015 #GE15 #UKElection #Election #Election2015 #Election15 #BBCElection @BBCElection @BBCNews #BBCGoFigure
  9. 12 APR: Which party leader has covered the greatest distance during the #GE2015 campaign so far?
#Travel #Distance #Campaign #Carbon #CarbonFootprint #UKElection #Election 
bbc.in/travel #BBCShorts #BBCElection
    12 APR: Which party leader has covered the greatest distance during the #GE2015 campaign so far? #Travel #Distance #Campaign #Carbon #CarbonFootprint #UKElection #Election bbc.in/travel #BBCShorts #BBCElection
  10. 27 APR: The Conservatives and the Labour party have 108 candidates standing from black and Asian communities at this general election. #GE2015 #BBCElection #BBCGoFigure Thirty years ago Parliament didn’t have a single MP from an ethnic minority. Read more: bbc.in/minority @BBCElection
    27 APR: The Conservatives and the Labour party have 108 candidates standing from black and Asian communities at this general election. #GE2015 #BBCElection #BBCGoFigure Thirty years ago Parliament didn’t have a single MP from an ethnic minority. Read more: bbc.in/minority @BBCElection
  11. Twitter Quizzes

  12. Another key part of our social media output were a series of Twitter Quizzes posted in the run up to election day. These were heavily linked to our Policy Guide, and were intended to help our audience distinguish between different parties' manifesto pledges, and to get more engaged with the issues at the heart of #GE2015. Click through to Twitter to get the full experience.
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