- In partnership with the United Nations, Artscape launched The Sidra Project during the Toronto International Film Festival.
- Coverage of the launch included news stories by CBC News Toronto, CBC Radio-Canada, Globe and Mail, AdWeek, Breakfast Television Toronto, Metro, Inside Toronto, brandchannel, The Verge, and Filmmaker Magazine.
The Sidra Project is a unique collaboration designed to sustain interest and support of refugees to ensure their successful resettlement in Canada.
- Participants view the short film Clouds Over Sidra using Samsung Gear VR. Clouds Over Sidra, by United Nations Creative Director Gabo Arora, tells the story of life inside a refugee camp in Jordan through the eyes of a 12-year-old girl named Sidra, placing viewers within the centre of the camp through a 360-degree experience. "It really hacks your senses," Arora said about the VR documentary in the CBC News Toronto article. "Youre like, 'Oh, I've been totally transported somewhere else, I feel a connection with people that I wouldn't feel.'"
- Former project director, Nadeen El-Kassem, explains in the Metro article (below) that "the film tries to show the struggles don't end when refugees find a new home. Navigating a new society, overcoming language barriers, finding jobs and dealing with traumatic memories can be difficult." With the film, The Sidra Project aims to re-engage Canadians in dialogue about the refugee crisis and encourage concrete action to help with resettlement efforts.
- For the next three months, The Sidra Project will host more than 500 screenings in public venues, boardrooms, classrooms and private residences. You can catch a screening this weekend on Saturday, October 1, at Artscape Wychwood Barns from 10:00 AM to 1:00 PM and at Artscape Youngplace during Nuit Blanche. Visit TheSidraProject.ca for more information and the screening schedule.