"Communications Strategy: Scoring A Touchdown With Your Live Event"

Twitter Chat hosted by the PRSA Entertainment and Sports Section with featured guest, Gina Lehe, senior director of communications and brand management, College Football Playoff.

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  1. Question 1: How do you anticipate the unexpected twists and turns of a live event?
  2. Question 2: Is there a strategy you recommend for replying to social media posts from disgruntled fans?
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