What should publishers be doing with digital?

What should publishers be thinking about as they launch and develop their digital products? And what are industry leaders already doing? Participants offered some answers at WAN-IFRA's Digital Media Europe conference, which took place in London earlier this month. Here's what some of them said...


  1. Arthur O. Sulzberger Jr, Chairman and Chief Executive Officer of The New York Times Company stresses the importance of moving with the times: "you need to embrace change, and you need to embrace opportunity."
  2. Andrew Miller, CEO of the Guardian Media Group in the U.K explains what he means by "digital first": "instead of being a news organisation that starts waking up at 10 and works to a deadline, BANG, at 8 at night, it has to be much more steady and rolling."
  3. Clip - Andrew Miller on 18.4.12 at #DME12
  4. Tom Whitwell, Editorial Director of Times Digital, thinks about how newspapers can move and evolve quicker in a fast-moving digital environment.
  5. Alex Balfour, Head of New Media for the London 2012 Oympic Games discusses how he went about formulating his strategy.
  6. Madhav Chinnappa, Head of Strategic Partnerships at Google in UK, describes Google's "magazine-like news reading app" Google Currents