Standing room only at the @google instant and #seo session at #smx #2b1

Google instant has been around 29 days - its been that long? #smx #2b1

folks enter search query for 9 secs, then 15 secs selecting a result from SERP Google Instant optimizes the first @othar_hansson #smx #2b1

ppc ad impression is counted once user clicks on the SERP or after 3 secs google instant @othar_hansson #smx #2b1

google instant's effect on PPC ads in right sidebar: eye tracking shows less heat on ads (small sample) @ianeverdell @enquiro #smx #2b1

If you type "y" in a Google query box, the chances that you want YouTube are insanely high. #smx #2b1

average search query is 20 characters long from google instant session @othar_hansson #smx #2b1

What is the impact of google instant? It's too early to tell #smx #2b1

Enquiro study: Query length actually increased with Google Instant. #SMX #2b1

Says @feldbum Google Instant's pushing results 5-10 "below fold" has increased, not decreased clicks #smx #2b1

Lots of growth in lower SERP/organic positions w/ Google Instant according to RankAbove stats - anything similar for #PPC??? #smx #2b1

effect of google instant - long tail keyphrase compression on fewer terms (15% fewer) @rankabove #smx #2b1

@google on Google Instant - "impressions counts may change. Clicks probably won't" #2b1 #smx

Typical users do <1 google search/day @othar_hansson (we are not our target audience) #mirrorpersona #smx #2b1

Google Instant increases activity below the fold, altho limited empirical data shows PPC ad activity on the right has reduced #smx #2b1

#smx #2b1 Google ranking algorithm hasn't changed with Google Instant