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Google Instant live @ SMX

Selected tweets from Google Instant session @ SMX East Conference from New York

  1. dunrie
    folks enter search query for 9 secs, then 15 secs selecting a result from SERP Google Instant optimizes the first @othar_hansson #smx #2b1
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  2. dunrie
    ppc ad impression is counted once user clicks on the SERP or after 3 secs google instant @othar_hansson #smx #2b1
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  3. PureVisibility
    google instant's effect on PPC ads in right sidebar: eye tracking shows less heat on ads (small sample) @ianeverdell @enquiro #smx #2b1
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  4. EricaSuarino
    If you type "y" in a Google query box, the chances that you want YouTube are insanely high. #smx #2b1
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  5. dunrie
    average search query is 20 characters long from google instant session @othar_hansson #smx #2b1
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  7. dannysullivan
    Says @feldbum Google Instant's pushing results 5-10 "below fold" has increased, not decreased clicks #smx #2b1
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  8. Andy_G_PPC
    Lots of growth in lower SERP/organic positions w/ Google Instant according to RankAbove stats - anything similar for #PPC??? #smx #2b1
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  9. dunrie
    effect of google instant - long tail keyphrase compression on fewer terms (15% fewer) @rankabove #smx #2b1
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  11. dunrie
    Typical users do <1 google search/day @othar_hansson (we are not our target audience) #mirrorpersona #smx #2b1
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  12. SimonAglony
    Google Instant increases activity below the fold, altho limited empirical data shows PPC ad activity on the right has reduced #smx #2b1
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