by
Tue, Jul 10 2012 16:29:01

Rebranding

We say goodbye to an old and loyal friend..

  1. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    Some of you have noticed that the apostrophe in Waterstones is gone and shown concern for the missing piece of punctuation. I have bad news.
    Thu, Jan 12 2012 04:09:44
  2. I saw the apostrophe on my way to work this morning. It's not looking too well. http://pic.twitter.com/zUdbXUMH
    Waterstones@WstonesOxfordSt
    ·
    Thu, Jan 12 2012 04:10:45
  3. EDIT: The picture's apparently disappeared off Twitter now. Here's what should've been there. Sorry about that.
  4. The apostrophe before we took it off the street and sent it to the Brand Retirement Village
    wstonesoxfordst
    ·
    Mon, Jul 09 2012 16:14:39
  5. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    An awful lot of you seem to care about the apostrophe. I'll go back later in my lunch hour and see how it's doing.
    Thu, Jan 12 2012 04:57:21
  6. Hours later..
  7. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    I found the apostrophe where I'd seen it earlier. Shivering from the cold, crying from hunger, I gave it my coat and took it in.
    Thu, Jan 12 2012 10:09:20
  8. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    After a hot meal and some time to calm down it finally spoke. 'Why?' it said. 'I'n one of the longest serving employees. Why fire me now?'
    Thu, Jan 12 2012 10:11:01
  9. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    'It's not your fault, apostrophe,' I said, 'but the business has changed. It's a digital age, you're just a victim of rebranding.'
    Thu, Jan 12 2012 10:13:21
  10. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    'LIke Marathon?' it said. 'Or Opal Fruits?' 'Exactly,' I said. The apostrophe smiled, glad not to feel so alone anymore.
    Thu, Jan 12 2012 10:21:35
  11. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    'And,' I said, 'you'll see all the old brands at the brand retirement village. I hear even the slanted BBC logo is there nowadays.'
    Thu, Jan 12 2012 10:23:11
  12. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    The apostrophe cheered up at the thought and spent the rest of the day talking warmly with the staff here, saying a final goodbye.
    Thu, Jan 12 2012 10:24:35
  13. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    When my shift was over I folded up the apostrophe and posted it to the brand retirement home. It'll be happy there. Goodbye apostrophe.
    Thu, Jan 12 2012 10:35:27
  14. WstonesOxfordSt
    Waterstones@WstonesOxfordSt
    If you've been a victim of rebranding then please send us a tweet. Trained counsellors are standing by to help you. It's never too late.
    Thu, Jan 12 2012 10:36:31
  15. One week later..
  16. We received a postcard from the apostrophe today. Sounds like it's having a nice time at the brand retirement village. http://pic.twitter.com/dX24vyNP
    Waterstones@WstonesOxfordSt
    ·
    Mon, Jan 30 2012 14:03:11

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