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Mon, Jan 30 2012 19:33:04

Rebranding

We say goodbye to an old and loyal friend..

  1. WstonesOxfordSt
    Some of you have noticed that the apostrophe in Waterstones is gone and shown concern for the missing piece of punctuation. I have bad news.
    Waterstones
    Thu, Jan 12 2012 07:09:44
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  2. WstonesOxfordSt
    I saw the apostrophe on my way to work this morning. It's not looking too well. http://pic.twitter.com/zUdbXUMH
    Waterstones
    Thu, Jan 12 2012 07:10:45
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  3. WstonesOxfordSt
    An awful lot of you seem to care about the apostrophe. I'll go back later in my lunch hour and see how it's doing.
    Waterstones
    Thu, Jan 12 2012 07:57:21
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  4. Hours later..
  5. WstonesOxfordSt
    I found the apostrophe where I'd seen it earlier. Shivering from the cold, crying from hunger, I gave it my coat and took it in.
    Waterstones
    Thu, Jan 12 2012 13:09:20
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  6. WstonesOxfordSt
    After a hot meal and some time to calm down it finally spoke. 'Why?' it said. 'I'n one of the longest serving employees. Why fire me now?'
    Waterstones
    Thu, Jan 12 2012 13:11:01
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  7. WstonesOxfordSt
    'It's not your fault, apostrophe,' I said, 'but the business has changed. It's a digital age, you're just a victim of rebranding.'
    Waterstones
    Thu, Jan 12 2012 13:13:21
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  8. WstonesOxfordSt
    'LIke Marathon?' it said. 'Or Opal Fruits?' 'Exactly,' I said. The apostrophe smiled, glad not to feel so alone anymore.
    Waterstones
    Thu, Jan 12 2012 13:21:35
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  9. WstonesOxfordSt
    'And,' I said, 'you'll see all the old brands at the brand retirement village. I hear even the slanted BBC logo is there nowadays.'
    Waterstones
    Thu, Jan 12 2012 13:23:11
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  10. WstonesOxfordSt
    The apostrophe cheered up at the thought and spent the rest of the day talking warmly with the staff here, saying a final goodbye.
    Waterstones
    Thu, Jan 12 2012 13:24:35
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  11. WstonesOxfordSt
    When my shift was over I folded up the apostrophe and posted it to the brand retirement home. It'll be happy there. Goodbye apostrophe.
    Waterstones
    Thu, Jan 12 2012 13:35:27
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  12. WstonesOxfordSt
    If you've been a victim of rebranding then please send us a tweet. Trained counsellors are standing by to help you. It's never too late.
    Waterstones
    Thu, Jan 12 2012 13:36:31
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  13. One week later..
  14. WstonesOxfordSt
    We received a postcard from the apostrophe today. Sounds like it's having a nice time at the brand retirement village. http://pic.twitter.com/dX24vyNP
    Waterstones
    Mon, Jan 30 2012 17:03:11
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