Readers Respond: the Best and Worst Super Bowl Ads

Many readers mentioned the Dodge Ram "God Made a Farmer" ad which featured the voice of late radio host Paul Harvey.
Dorothea Henry @dorotheahenry
.@WSJ Of them all, only one made my entire household stop and stare at the TV motionless. @RamTrucks #GodMadeAFarmer #BestAd #BeautifulAd
Mon, Feb 04 2013 07:51:19
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Matt Townes @MattTalksTennis
@WSJ #bestad was the Dodge "God made a farmer" commercial. Makes you remember who fuels this country everyday. Powerful and sentimental.
Mon, Feb 04 2013 07:47:41
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Another ad that resonated with readers was a Budweiser commercial about the relationship between a man and a horse.
Danny Allen @Danny_K_Allen
@WSJ The Budweiser Clydesdale commercial made millions of grown men simultaneously tear up. Claims of something in the eye ensue. #bestad
Mon, Feb 04 2013 07:59:50
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Allison Cory @allison_cory
Loved the @Budweiser Clydesdale ad, I don't even drink beer but got a little teary-eyed. adorbs. @WSJ #bestad
Mon, Feb 04 2013 07:50:36
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Many readers were disgusted by a GoDaddy ad featuring a long kiss between supermodel Bar Refaeli and a computer geek. As of Monday afternoon, it was also the worst-rated ad in our interactive WSJ poll.
Maya Baratz @mbaratz
GoDaddy has gone too far: on.wsj.com/Wop5Eb Can we all boycott, boston-tea-party style, and start buying domains elsewhere?#NODaddy
Sun, Feb 03 2013 16:32:52
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Abe @AbeMinter
@wsj there are several ads in the running for #bestad but there is a consensus on most offensive was @godaddy
Mon, Feb 04 2013 07:59:31
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Every Superbowl, a few funny ads rise above the rest. This year, readers praised a Tide commercial featuring a Joe Montana stain, a Taco Bell commercial about elderly people's hijinks and an Audi commercial about a teenager kissing his crush at prom.
Martha Ward @meepspeeps
@WSJ #Tide was the #bestad because of its creativity and humor without sex or violence.
Mon, Feb 04 2013 07:38:06
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Minnie Jo @MINNIEJO
@WSJ #bestad Taco Bell when the old folks break out from the retirement home lol
Mon, Feb 04 2013 08:52:45
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David Lank Pierce @DavidLankPierce
@WSJ #bestad was the Audi commercial. Everyone has wanted to have that moment.
Mon, Feb 04 2013 07:52:00
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One of the most viral ads of the Super Bowl wasn't broadcast on TV. Shortly after the lights went out at the SuperDome, Oreo put out this tweet that was shared about 15,000 times by Monday afternoon. Here's the story behind the ad.
Power out? No problem. http://pic.twitter.com/dnQ7pOgC
Oreo Cookie @Oreo
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Sun, Feb 03 2013 17:48:18
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JKrieger @JonathanKrieger
@WSJ #bestad came from @oreo bit.ly/11BGNaH and they didn't have to spend $4M - just cut the power! #superbowl #blackout
Mon, Feb 04 2013 07:43:44
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Some readers pointed out it wasn't the quality of the ad that mattered. It was how much it spurred conversation. By that measure, the GoDaddy ad may have been among the winners.
Josh Kerr @joshkerr
@RachTutor @WSJ funny how #worstad gets as much buzz if not more than #bestad. GoDaddy ad might be most successful tho painful to watch.
Mon, Feb 04 2013 07:36:45
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Bob Darrah @bob_darrah
@wsj there is no best/worst ad there is only most talked about and the winners are @Budweiser @GoDaddy @TacoBell @DoritosUSA
Mon, Feb 04 2013 07:37:41
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