- Hundreds of journalists were invited to the launch of the new iPhone 5 at an event in San Francisco. A number of journalists watching from afar commented that they were disappointed by the latest Apple event.
- A number of Twitter users cracked jokes about the hoopla.
- We asked our followers what they thought of the new iPhone 5, encouraging them to use an #iThink hashtag in their responses. The reaction to the new device varied. A few said the updates were good, just not amazing.
- Others said they expected more from Apple and questioned whether the company was still innovative.
- Some Apple fans compared CEO Tim Cook's event unfavorably to those hosted by late founder Steve Jobs.
- And some people complained they were sick of the whole thing.














