Microsoft's New Tablet Lights Up the Web

Microsoft unveiled its own tablet on Monday, June 18, called the Surface. As details spilled out of Milk Studios in Hollywood where the announcement was made, netizens everywhere weighed in on the new product, wondering if it will be able to take on Apple's iPad and rekindle an old rivalry.

  1. Microsoft piqued everyone's interest in the run-up to Monday's announcement by sending out mysterious invitations last week that didn't share what the event was about, but promised that attendees "will not want to miss it.”
  2. Mysterious cards with a time written on them? MS is going totally Willy Wonka at this event.
  3. all microsoft has to do to get people excited about its new stuff is not tell people what it is
  4. As our Shira Ovide observed: "More proof that everyone in tech land, including Microsoft, cribs liberally from Apple’s hype-generating playbook."
  5. I am not quite sure why people think that in order to be Apple all you need to do is create hype around one launch event
  6. Doors were to open at Milk Studios where the event was held at around 3:30 p.m. PT with the event expected to begin shortly thereafter at 4 p.m. But Microsoft fell a few minutes behind schedule.
  7. Watching the liveblogs for MSFT event I can report: BusinessInsider appears to be near the front of the line, Wired 2nd, VentureBeat 3rd
  8. Quick, if you're in LA and have a startup, run to the Milk Studios. Every tech news outlet is there and they're bored for a story!
  9. But as one WSJ reader noted in our live blog comments section: "It's Hollywood - this is called 'fashionably late.' "
  10. Once Microsoft CEO Steve Ballmer took the stage and the specs started trickling out, the social media sphere lit up with reaction to the new tablet: 
  11. Surface is already a more interesting iPad competitor than any Android-based tablet. Google really blew an opportunity to stake out ground.
  12. "Something tells me that PC makers aren’t going to take this nearly as well as they did MSFT getting into mouse market" dthin.gs/M1kgMF
  13. Oh boy, Surface only available in Microsoft Stores (online too). That could be a problem.
  14. I repeat. No one has ever sold a software license and then competed with their hardware licensees successfully. Apple, Palm & Nokia tried
  15. Even if Microsoft's Surface flops big time, this is a big deal.
  16. Microsoft could sell a lot of those keyboard covers if they made one for the iPad.
  17. Microsoft should have just launched the surface keyboard cover as a standalone product. Whoever knocks it off 1st for the iPad will be rich.
  18. Microsoft’s First Surface Video Is Super Serious, In a Techno-Funk Kinda Way -by @pkafka dthin.gs/LAK1iu
  19. WSJ readers chimed in as well. When polled if they would buy the Surface tablet, nearly 2,000 readers, or 54% of respondents, said yes: 
  20. A look at some of their reaction on Twitter and Facebook: 
  21. @WSJ It may be premature to say no without more details on price/release date, but Apple's eco-system will prove tough competition to $MSFT

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