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Thu, Jul 12 2012 06:43:37

#NSPRA12 as Viewed Through the Twitter Lens

I couldn't make it to the National School Public Relations Association (NSPRA) 2012 National Seminar in Chicago, so I did the next best thing. I followed along on Twitter.

  1. After a slow start with a relatively small number of school PR pros live-tweeting from the conference, things started to pick up. Thankfully, attendees gradually started live-tweeting the keynotes, breakout sessions, and even some of the conversations, diversions, and fun. Here are some of the main take-aways I observed from the NSPRA 2012 in reverse-chronological order. (Just like Twitter)

    [Warning: This is a long storify story. I'm using it another way to test this tool.]
  2. National Seminar | National School Public Relations Association
    NSPRA National Seminar. Join us at the 2012 NSPRA National Seminar in Chicago, Illinois, July 8-11. Register today to take advantage of...
    Nspra
  3. delainanicole
    delainanicole@delainanicole
    Now that #NSPRA12 is over, let's continue the school pr/marketing conversation thru the year with the hashtag #schoolpr
    Wed, Jul 11 2012 15:10:46
  4. Joe Krumm accepts the presidency of NSPRA at the closing banquet. #nspra12 http://pic.twitter.com/vvjSD609
    NSPRA@NSPRA
    ·
    Wed, Jul 11 2012 18:47:40
  5. wyldedawg
    Craig Eichhorn@wyldedawg
    At the closing banquet - last event of #nspra12 - wonder what surprises Jackie and the CalSPRA group have in store ?
    Wed, Jul 11 2012 17:52:29
  6. NLawrencePR
    Nicole Lawrence@NLawrencePR
    @NSPRA great school communication conference. I have a couple of suggestions for next year but learned a lot. #nspra12
    Wed, Jul 11 2012 19:33:33
  7. egrobe
    Emily Grobe@egrobe
    Bye to all my NSPRA folks! Great time learning and celebrating w/colleagues and friends! #nspra12 @faltysd @juliezwahr @Phxflyer @wyldedawg
    Wed, Jul 11 2012 12:39:13
  8. tommylbrown
    Tommy Brown@tommylbrown
    Having great conversations and hearing super ideas about implementing a College Week! #nspra12
    Wed, Jul 11 2012 12:25:44
  9. herbiesmith4
    Herbie Smith@herbiesmith4
    Anxious about staff access Facebook? "Treat people like professionals and they will act like professionals." - Annette #NSPRA12
    Wed, Jul 11 2012 11:32:04
  10. NLawrencePR
    Nicole Lawrence@NLawrencePR
    Last Action Lab of the week: Crisis Management Training with Rick Kaufman, APR #nspra12
    Wed, Jul 11 2012 11:05:38
  11. zacrantz
    Zac Rantz@zacrantz
    Learning a lot on ethical choices in PR situations. Let the facts fill themselves in and use common sense. #nspra12
    Wed, Jul 11 2012 09:19:39
  12. It was difficult to tell what tweets went with which session unless they mention the presenter, but many of the attendees shared nuggets of PR gold.
  13. herbiesmith4
    Herbie Smith@herbiesmith4
    Want to get it right when you have a crisis? "Tell it first, tell it fast, tell it all, tell it yourself" says Larry Litwin #NSPRA12
    Wed, Jul 11 2012 09:04:17
  14. GSPRA
    GSPRA@GSPRA
    Crisis Comm. lessons: contact the media before they contact you, never say 'no comment' & be open, honest, thorough and valid. #nspra12
    Wed, Jul 11 2012 09:15:55
  15. KarenGeddeis
    Karen Geddeis, APR@KarenGeddeis
    People will not only judge you on the decisions you make, but how you make them. #nspra12 -DeLapp & Dunn
    Wed, Jul 11 2012 09:00:22
  16. herbiesmith4
    Herbie Smith@herbiesmith4
    On crisis management practice your ABC's: Anticipate, Be Prepared, Communicate Clearly #NSPRA12
    Wed, Jul 11 2012 08:48:23
  17. tommylbrown
    Tommy Brown@tommylbrown
    "Be prepared to be punished for your honesty." - DeLapp #nspra12
    Wed, Jul 11 2012 09:34:14
  18. A few people sporadically shared links to presentations and other resources for deeper dives.
  19. delainanicole
    delainanicole@delainanicole
    Presentation on Pinterest in Schools from @evelynmccormack bit.ly/RZ8uCy #schoolpr #nspra12
    Wed, Jul 11 2012 05:22:05
  20. P3Communication
    Patti Pawlik-Perales@P3Communication
    #nspra Day 3...last day of national conference.
    Wed, Jul 11 2012 03:09:07
  21. Barb_Griffith
    Barbara Griffith @Barb_Griffith
    Agree with @JulieZwahr that Facebook is great customer service desk -- with an audience to see your cheerful response! #NSPRA12
    Tue, Jul 10 2012 14:37:17
  22. Barb_Griffith
    Barbara Griffith @Barb_Griffith
    @Juliezwahr & Julie Thannum share social media advice for school districts to packed room. Still going strong @ end of session! #NSPRA12
    Tue, Jul 10 2012 14:35:47
  23. NLawrencePR
    Nicole Lawrence@NLawrencePR
    "@mpetitti: Kavanagh: "The pause is your friend" After my participation, best tip for me. Will be working on talking slower #nspra12
    Tue, Jul 10 2012 14:48:06
  24. wyldedawg
    Craig Eichhorn@wyldedawg
    "Smart school districts announce cases of employee misconduct themselves, strongly condemn activity and take swift action" Abbott #nspra12
    Tue, Jul 10 2012 15:03:38
  25. herbiesmith4
    Herbie Smith@herbiesmith4
    @terryabbott : Be cautious with preliminary reports during a crisis, chances are they are inaccurate #NSPRA12
    Tue, Jul 10 2012 14:37:42

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Richie Escovedo

School Communications/PR guy in Texas; husband, father, and social media strategist / speaker / storyteller + #PRSA | @fortworthprsa | TSPRA | @mansfieldisd

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