Politics

The political ad files online: Geek talk

Here's a collection of tweets about the new FCC requirement effective Aug. 2 that political advertising files for local television stations be posted online. The files are in PDF format, which makes machine-readable data crunching difficult. An API exists.

  1. RT @jonathankappler: #bigdeal RT @binker: The FCC gives us another window in to political spending starting today bit.ly/NVQxDx #ncga #ncpol #ncgov
  2. Really good summary of new #FCC online database of political ad $$$$ by my buddy Mark @binker and @wral wral.com/news/state/ncc… #ncpol
  3. After long battle and opposition from media corporations, FCC site with political ad data is up bit.ly/OsFR0w
  4. @elliottjustin Can crowdsourcing efforts to "free the files" at FCC actually work?
  5. @palewire I think they can in a targeted way. probably not for all the unposted files.
  6. @elliottjustin What is expected volume of posted crap PDFs? I wonder if it's possible to run back-of-envelope math on necessary data entry.
  7. @palewire bigger issue is non-machine-readable format of files that ARE being posted
  8. @palewire this is what they look like: bit.ly/PCXB5C they can vary station to station, though
  9. @elliottjustin How many reports per cand? Take that times 2, times 50 markets, times maybe 4 stations per market = rough prez estimate?
  10. Today the FCC opened up a web app to download political TV ad buy invoices. @elliottjustin has the deets: propublica.org/article/politi…
  11. .@elliottjustin looks at the TV political ad contracts up on the new FCC site ow.ly/cHiHW
  12. So reporters who can't be bothered to go to stations for political files criticize FCC on initial rollout of disclosure system. Ok.
  13. @derekwillis isn’t most of the criticism focused on the lack of search or any structured data initiative?
  14. @A_L I don't get the sense that the complaints are about the road map. Again, these are ironic given that most reporters don't use these.
  15. @derekwillis @A_L problem is FCC declined to follow its own working groups recommendation that data be machine-readable bit.ly/PEjXns
  16. @derekwillis @A_L and it's not on any road map beyond being a "long term goal" -- industry opposed it
  17. @elliottjustin @a_l timeliness, machine-readable. Choose one. FCC made it's choice; if it went with latter we'd get zero before election.
  18. @derekwillis @A_L tough to know internal process. Will seemed like a real issue here, as well
  19. @elliottjustin @a_l not that tough; chief data officer is on twitter and eminently reachable. complicated? yes.
  20. @derekwillis @A_L I wouldn’t underestimate industry’s wishes here. That’s why we only have top 50 markets
  21. @elliottjustin @a_l no, but also wouldn't underestimate actual work involved. If it was so easy, why do virtually no reporters do it?
  22. @derekwillis Seems clear to me that specifying a structured data format would have pushed the data release past this cycle.

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Andria Krewson

Learning journalist, also at underoak.blogspot.com This is a personal account not affiliated with any employer.

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