Landing Pages [#CROchat Streamcap: June 7, 2012]
This week we chatted about Conversion Rate Optimization's all important, landing pages. Read the whole discussion:
Q1: What are the first 3 changes you would recommend a business to test on their landing page?
#crochat A1: I'd get some customer feedback before even starting a test - use something like @KISSinsights to uncover potential issues
@inflatemouse @oligardner Research is always good, but so many times you walk in & there are very obvious needs. #CROchat
Same for me. RT @AaronWeiche: A1: Headline, media (photo, graphic, video) & CTA. #CROchat- @inflatemouse hopefully you'd have done some user research prior to launch and can attack your demographics with different verbiage #crochat
@aaronweiche #CROchat but is walking with obvious needs the danger of making CRO another "listen to the guru" niche?
@ConvertInsights That is an interesting point. Often asking someone who doesn't know anything can be most informative. #CROchat- @oligardner Yep some heatmap, recordings, analytics and on top of that experience #CROchat
- @inflatemouse A1: agreed - context of use is key - showing someone using your product (video rules for that) #crochat
@inflatemouse some cases where spec drives decision, a photo that speaks to spec works #CROchat- @aaronweiche I'm always careful with my best practices... since I got hurt to often ... being wrong in the test #CROchat (this is Dennis...
- @inflatemouse Awesome, "simplicity" is a GREAT thing to test. I do this in mobile, create 2 champions. 1 is the shortest/no scroll. #CROchat
- @inflatemouse A1: potentially. But core goal is to find out where your customers are hitting barriers - and then remove them #crochat
- @inflatemouse hard to answer but if size is a strength in spec give an image that helps put size in perspective #CROchat
- @inflatemouse A1: potentially. But core goal is to find out where your customers are hitting barriers - and then remove them #crochat
