@HostessTori It's a great power hour to connect & LEARN (a plus!) RT@SandraDownie learning to do chats- met so many wonderful people this way@DailyGrommet
Here we are on @Pinterest: http://t.co/PVzhbZGe --would love to connect w/you all & check out your pins after the chat of course
@Tribe2point0 Ready to chat all things @Pinterest?@DailyGrommet
@Tribe2point0 Ready!@Tribe2point0 @DailyGrommet Q1. When did you start using @Pinterest?
DG I am considering recommend #Pinterest to aid Customer Acquisition for online fashion mktplace, your POV pls
@LeeBogner We'd say test it out - what can it hurt? Be thoughtful and transparent and see what happens@LeeBogner
TY do u see fashion use u Like as cases ? RT @dailygrommet:@LeeBogner We'd say test it out B thoughtful
@DailyGrommet Q1 We started using Pinterest in August of 2011 &have enjoyed testing and learning with it every day since. It's an exciting space!
@Tribe2point0 @DailyGrommet Q2. What made your team want to use@Pinterest?
@DailyGrommet Q2 We're always eager 2find new tools/platforms. Pinterest was a natural fit. Our products are visual & our biz translated well
@DailyGrommet Q2 Plus, people were pinning our products before we joined-- got our attention
So interesting..we have heard that from@Scholastic and @ModCloth - that they had already been Pinned@DailyGrommet
Yes, @Tribe2point0 we saw the traffic last summer and our ears perked up. Then once we discovered Pinterest we were smitten.@DailyGrommet Q2 (con't) And it's priceless to be able to see what people like, what they pin from our site. We wanted to be present and connect
Is listening one of the 1st steps brands should take with @Pinterest?
re: Listening: You can learn a lot by sourcing your pins and there are often chances to connect & engage.@DailyGrommet
You don't have to be a brand. Bloggers, artists, anyone with a website should source their pins and see what insights they can find
@LindaSherman It has always been said that Pinterest is great for Market Research. Good to see @DailyGrommet
RT @MuchAdoMktg: . @SandraDownie Pinterest is like one big, beautiful creativity exhibit
@LeeBogner LIKE RT @lindasherman: I have left comments on blogs to let them know I pinned that page, with a link to the pin@Tribe2point0 @DailyGrommet Q3. How many people & how much time is dedicated to @Pinterest?
@DailyGrommet Q3 The majority of our team pins personally. But our@DailyGrommet account is managed by 1 (me, Tori) and I do it daily.
can u elaborate on how u didnt sit back, how did u act? TY@DailyGrommet
@GettysburgGerry @LeeBogner sure, we didn't over think it -- analyze strategy. We created our account and got our hands in there
@LeeBogner you jumped in with both feet...love that
u refer to trial, discovery, learn from action then adjust, optimize?@DailyGrommet
@LeeBogner You got it. That's how we approach all social efforts. It makes most sense for us and has paid off.
Have you been able to identify influencers/advocates with @Pinterest?@DailyGrommet
Yes @Tribe2point0 we started by talking with our community about Pinterest, pinned along w/them, got feedback, built relationship@DailyGrommet
Then we invited them 2 cohost a #PinterestParty with us and share about all things Pinterest. Be seen as experts themselves win/win
@JasonPromotesU @Tribe2point0 Btw, didn't a lady get invited to pin some event couple weeks ago. I think she is considered the biggest pinner
@Tribe2point0 @JasonPrmotesU Power Pinterest User Chosen to 'Live Pin' Event for Fashion Label http://t.co/7SebHWRU@DailyGrommet
@LeeBogner We're an ecomm site that discovers, shares (&sells) products that are new and innovative. Pinterest+traffic & DISCOVERY
@LindaSherman: How to see if you have been pinned: pinterest dot com/source/yourdomain.com/@Tribe2point0 @DailyGrommet Q4. How do you choose the content that you Pin?
@DailyGrommet Q4 As for deciding what to pin, content that is helpful, interesting, timely or otherwise innovative + have fun w/it!
@DailyGrommet Q4 Before pinning: Do we like it? Do we think our community will like it? Not over thinking it, we participating & exploring
@DailyGrommet very good questions to bring up before pinning
@DailyGrommet We're pinning as a biz but we're real people. We want to connect & build relationship. Pinterest = connecting thru images
@Tribe2point0 @DailyGrommet Q5. Have seen an increase in sales and visits from @Pinterest?
@DailyGrommet Q5 Like 4 many- Pinterest is a great source of traffic. Steady in top 3 of referring sites. Google, Facebook, Pinterest are top
@DailyGrommet con't - Also exciting is that (on average), 83% of Pinterest visits are from new visitors. Pinterest = new eyes which is great
con't - Also, curious/thoughtful peeps flow in to @DailyGrommet from Pinterest. They are already interested in product when arrived@Tribe2point0 @DailyGrommet Q6. Could you tell us about your Finds YOU want to see featured on Daily Grommet?
@Tribe2point0 Here is the @DailyGrommet
Finds YOU want to see @PinterestBoard http://t.co/QyzCvwDu
@DailyGrommet Q6 We look to our community to share what products THEY love. This group board was a natural fit: http://t.co/4SNbQDLu
@DailyGrommet con't - Our Discovery team looks at each pinned "submission" & many are in the pipeline to be featured on our site. It's exciting!
so in tune with your audience! that is awesome!
@LindaSherman We are testing a tool that is currently in Beta but Google analytics is our go-to.@HostessTori
Join in & pin too! RT @Tribe2point0: Here is the @DailyGrommet
Finds YOU want to see @Pinterest Board http://t.co/runpvwGv@Tribe2point0 @DailyGrommet Q7. Recently you had a Pin It to Win It contest - how was the participation, ease to manage and follow?
@Tribe2point0 Details about @DailyGrommet’
s recent Pin It to Win Ithttp://t.co/MyMaAFJH@DailyGrommet Ppl were pinning prdcts they liked, but we thought it’d fun if they could win the products they pinned-“Pin it to Win it” was born
@DailyGrommet Like anything else, we like to test & see what works. Interest was great, hundreds of submissions in 3 wks + many new visits
~pin it to win it ~ gives you a window into your customers:-) & potential ones ~ Love it
Tribe2point0 Here are the winners of the @DailyGrommet
's Pin It to Win Ithttp://t.co/lOJbt9S0
Thanks for the many useful insights on #pinchat
@DailyGrommet We’re eager to continue testing promos on @Pinterest. We have a growing & engaging community & love creating fun ways 2 reward them