PinChat #19 with Daily Grommet
Listen, engage and optimize: DailyGrommet @KristiJoPhoto Test and explore. That's what has worked for us on Pinterest
- @HostessTori It's a great power hour to connect & LEARN (a plus!) RT@SandraDownie learning to do chats- met so many wonderful people this way
@DailyGrommet Here we are on @Pinterest: t.co/PVzhbZGe --would love to connect w/you all & check out your pins after the chat of course
@Tribe2point0 Ready to chat all things @Pinterest?
@DailyGrommet @Tribe2point0 Ready!
@Tribe2point0 @DailyGrommet Q1. When did you start using @Pinterest?
@LeeBogner @dailygrommet DG I am considering recommend #Pinterest to aid Customer Acquisition for online fashion mktplace, your POV pls
@DailyGrommet @LeeBogner We'd say test it out - what can it hurt? Be thoughtful and transparent and see what happens
@LeeBogner TY do u see fashion use u Like as cases ? RT @dailygrommet:@LeeBogner We'd say test it out B thoughtful
@DailyGrommet Q1 We started using Pinterest in August of 2011 &have enjoyed testing and learning with it every day since. It's an exciting space!
@Tribe2point0 @DailyGrommet Q2. What made your team want to use@Pinterest?
@DailyGrommet Q2 We're always eager 2find new tools/platforms. Pinterest was a natural fit. Our products are visual & our biz translated well
@DailyGrommet Q2 Plus, people were pinning our products before we joined-- got our attention
@Tribe2point0 @DailyGrommet So interesting..we have heard that from@Scholastic and @ModCloth - that they had already been Pinned
@DailyGrommet Yes, @Tribe2point0 we saw the traffic last summer and our ears perked up. Then once we discovered Pinterest we were smitten.
@DailyGrommet Q2 (con't) And it's priceless to be able to see what people like, what they pin from our site. We wanted to be present and connect
@tribe2point0: @DailyGrommet Is listening one of the 1st steps brands should take with @Pinterest?
@DailyGrommet re: Listening: You can learn a lot by sourcing your pins and there are often chances to connect & engage.
@DailyGrommet You don't have to be a brand. Bloggers, artists, anyone with a website should source their pins and see what insights they can find
@LindaSherman It has always been said that Pinterest is great for Market Research. Good to see @DailyGrommet confirm
RT @MuchAdoMktg: . @SandraDownie Pinterest is like one big, beautiful creativity exhibit
@LeeBogner LIKE RT @lindasherman: I have left comments on blogs to let them know I pinned that page, with a link to the pin
@Tribe2point0 @DailyGrommet Q3. How many people & how much time is dedicated to @Pinterest?
@DailyGrommet Q3 The majority of our team pins personally. But our@DailyGrommet account is managed by 1 (me, Tori) and I do it daily.
@LeeBogner @dailygrommet can u elaborate on how u didnt sit back, how did u act? TY
@DailyGrommet @GettysburgGerry @LeeBogner sure, we didn't over think it -- analyze strategy. We created our account and got our hands in there
@GettysburgGerry @DailyGrommet @LeeBogner you jumped in with both feet...love that
@LeeBogner @dailygrommet u refer to trial, discovery, learn from action then adjust, optimize?
@DailyGrommet @LeeBogner You got it. That's how we approach all social efforts. It makes most sense for us and has paid off.
@Tribe2point0 @DailyGrommet Have you been able to identify influencers/advocates with @Pinterest?
@DailyGrommet Yes @Tribe2point0 we started by talking with our community about Pinterest, pinned along w/them, got feedback, built relationship
@DailyGrommet Then we invited them 2 cohost a #PinterestParty with us and share about all things Pinterest. Be seen as experts themselves win/win
@JasonPromotesU @Tribe2point0 Btw, didn't a lady get invited to pin some event couple weeks ago. I think she is considered the biggest pinner
@Tribe2point0 @JasonPrmotesU Power Pinterest User Chosen to 'Live Pin' Event for Fashion Label t.co/7SebHWRU
@DailyGrommet @LeeBogner We're an ecomm site that discovers, shares (&sells) products that are new and innovative. Pinterest+traffic & DISCOVERY
@LindaSherman: How to see if you have been pinned: pinterest dot com/source/yourdomain.com/
@Tribe2point0 @DailyGrommet Q4. How do you choose the content that you Pin?
@DailyGrommet Q4 As for deciding what to pin, content that is helpful, interesting, timely or otherwise innovative + have fun w/it!
@DailyGrommet Q4 Before pinning: Do we like it? Do we think our community will like it? Not over thinking it, we participating & exploring
@DailyGrommet very good questions to bring up before pinning
@DailyGrommet We're pinning as a biz but we're real people. We want to connect & build relationship. Pinterest = connecting thru images
@Tribe2point0 @DailyGrommet Q5. Have seen an increase in sales and visits from @Pinterest?
@DailyGrommet Q5 Like 4 many- Pinterest is a great source of traffic. Steady in top 3 of referring sites. Google, Facebook, Pinterest are top
@DailyGrommet con't - Also exciting is that (on average), 83% of Pinterest visits are from new visitors. Pinterest = new eyes which is great
@DailyGrommet con't - Also, curious/thoughtful peeps flow in to @DailyGrommet from Pinterest. They are already interested in product when arrived
@Tribe2point0 @DailyGrommet Q6. Could you tell us about your Finds YOU want to see featured on Daily Grommet?
@Tribe2point0 Here is the @DailyGrommet Finds YOU want to see @PinterestBoard t.co/QyzCvwDu
@DailyGrommet Q6 We look to our community to share what products THEY love. This group board was a natural fit: t.co/4SNbQDLu
@DailyGrommet con't - Our Discovery team looks at each pinned "submission" & many are in the pipeline to be featured on our site. It's exciting!
@Tribe2point0 @DailyGrommet so in tune with your audience! that is awesome!
@DailyGrommet @LindaSherman We are testing a tool that is currently in Beta but Google analytics is our go-to.
@HostessTori Join in & pin too! RT @Tribe2point0: Here is the @DailyGrommet Finds YOU want to see @Pinterest Board t.co/runpvwGv
@Tribe2point0 @DailyGrommet Q7. Recently you had a Pin It to Win It contest - how was the participation, ease to manage and follow?
@Tribe2point0 Details about @DailyGrommet’s recent Pin It to Win Ithttp://t.co/MyMaAFJH
@DailyGrommet Ppl were pinning prdcts they liked, but we thought it’d fun if they could win the products they pinned-“Pin it to Win it” was born
@DailyGrommet Like anything else, we like to test & see what works. Interest was great, hundreds of submissions in 3 wks + many new visits
CASUDI @DailyGrommet ~pin it to win it ~ gives you a window into your customers:-) & potential ones ~ Love it
@Tribe2point0 Here are the winners of the @DailyGrommet's Pin It to Win Ithttp://t.co/lOJbt9S0
@RayJGordon @DailyGrommet Thanks for the many useful insights on #pinchat
Did you find this story interesting? Be the first to like or comment.