PinChat 18 with Jennifer Windrum ~ WTF? For Lung Cancer
How to use Pinterest for causes to create awareness, advocacy, educate, and easily share resources with Jennifer Windrum for WTF? For Lung Cancer.
- @Tribe2point0 @jenniferwindrum Q1. Why did you start using Pinterest? #pinchat
@jenniferwindrum A1: I started using Pinterest probably just like everyone else did...played around for a bit, then realized, WHOA. This is huge. #Pinchat
@jenniferwindrum A1: I saw the power of curation with the visuals I need to help me tell my cause's story- & to help empower advocates at same time #Pinchat
@wordwhacker A1 The message in @Jenniferwindrum's boards is highlighted by having the visuals. Really effective. #pinchat
@jenniferwindrum A1: I started pinning a few #lungcancer related things to my personal Pinterest account, but realized I needed a separate account. #Pinchat
@jenniferwindrum A1: I had many people start following the lung cancer boards and realized it was time to devote entire account to the cause. #Pinchat
@Tribe2point0 Check out the @wtflungcancer @Pinterest boards t.co/NKaqS2Gw #pinchat
@EveryCrayonUsing @pinterest for causes. AWESOME. #pinchat
@jenniferwindrum A1 I was concerned at first about abusing Pinterest with "marketing stuff," but try to keep it to story-telling, resources & tools.
@wordwhacker Great thing about your boards, @jenniferwindrum, is that they work like a powerpoint for us to show others
@CASUDI @Tribe2point0 @wordwhacker @Jenniferwindrum This is why Pinterest works so well ~ pinning the RIGHT visuals = powerful message
@jenniferwindrum A1 tools for advocates to be able to access & share in one spot.To empower advocates, we need to make advocacy as easy as possible
@jenniferwindrum @wordwhacker Thank you. I try to create pins that others can easily share...and that are immediately understandable in that one pin
@jenniferwindrum A1 Most people don't that know ANYONE can get lung cancer. Pictures of children & others are most powerful way to illustrate this.
@wordwhacker @Jenniferwindrum I like especially your board organization. People can immediately see where to go for advocacy, etc.
@jenniferwindrum @CASUDI Just like my Mom, ANYONE can get lung cancer. It's the#1 cancer killer of men & women and least funded..STIGMA.
@jenniferwindrum A1 Of course, there are sooo many additional boards I need to work on...the pinning never stops, does it?
@Tribe2point0 @jenniferwindrum Q2. Why did you start Pinning things about WTF?
@jenniferwindrum A2 I started pinning about WTF? because it is a very visual story & message I'm trying to tell. People. We connect to people.
@jenniferwindrum A2 Pinterest was a perfect way to help further my advocacy efforts, telling my Mom's story & others. Trying to help educate others.
@jenniferwindrum A2 Unfortunately, we don't really think about a disease until we are impacted by it somehow. Why would we?
@jenniferwindrum A2 My point is to create change. Lung cancer has been neglected for 40 years. No improvement in survival rate - only 15%.
@BeingMarci @Tribe2point0 I like theme -important to see different ways@pinterest can advocate/educate too, not alway about perfect cupcakes
@CedarBrown Been workin w a family near here, they do an annual Rock Cancer concert, and creating a strategy to build an acnt! This is helpful!
@jenniferwindrum A2. This neglect is absolutely unacceptable. So, my Mom and I--and the WTF-ers are on a mission to bring attention & more funding
@jenniferwindrum A2 Mom was diagnosed nearly 7 years ago. Amazing she's still here. We are nearing the end, unfortunately.Brave lady to share story
@jenniferwindrum A2 I'm a former reporter turned PR/social media peep, so when Mom was diagnosed, I felt compelled to try to create change.
@jenniferwindrum A2 Through Pinterest, I have reached new advocates. It's been incredible.
@marcoscopic @KaryD Thanks for dropping that tweet. The Pinterest for advocacy conversation is super interesting.
@okeydokeydebbie @jenniferwindrum great to use your background but must be tough to be personally involved, admiration 4 you
@jenniferwindrum @okeydokeydebbie It's very interesting, as I feel like all my career skills have come full circle for a purpose. Serendipity. :)
@jenniferwindrum A2 I speak a lot about using SM to create change for NPOs, etc. My main message: Know you have a voice. Know it makes a difference
@jenniferwindrum A2 Pinterest has been an amazing curation tool. Instead of searching all over my blog or FB page for info..again, I can pin it.
@Tribe2point0 @jenniferwindrum Q3. Are you using @Pinterest for fundraising?
@jenniferwindrum A3 I'm not using Pinterest for fundraising at the moment. I'm really focusing on building awareness
@jenniferwindrum A3 I'm not actually sure I'd be comfy fundraising on Pinterest, to be honest. It would have to be highly strategic campaign...
@Tribe2point0 @wordwhacker @LindaSherman Here is one for NPOs on @Pinterest t.co/bGg3jksb
@jenniferwindrum A3 highly strategic campaign that tied with the storytelling. Very sensitive to not abuse Pinterest. Raising $ doesn't feel right.
@jenniferwindrum A3 Yes, awareness leads to donations. I have a huge barrier just getting people to move beyond the stigma.
@jenniferwindrum A3 Sometimes I will have a "Pinterest "break" during the day where I share something fun from a board.
@Tribe2point0 @jenniferwindrum Q4. You have personal Pinterest profile &1 for@wtflungcancer should causes have many accounts 4 more awareness?
@jenniferwindrum A4 I created a separate account b/c I saw the need. I also created WTF? account b/c I am more than a "lung cancer girl."
@jenniferwindrum A4 So, I try to separate myself when I can...where it makes sense.
@jenniferwindrum A4 It all goes back to content. If a cause has content that's visual in nature & has story to tell, I say Yes to an account.
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