An entrepreneur's journey: William Mougayar and Engag.io at Third Tuesday Ottawa

William Mougayar talked at Third Tuesday Ottawa about his journey as an entrepreneur that led to Engag.io

  1. William Mougayar is the speaker at #3TYOW. A serial entrepreneur, one of his ventures is @engagio
  2. It is better to have a blurry vision than a clear vision of the future of your startup #3TYOW
  3. .@wmougayar "enagio's instant success was really 10 years in the making." #3tyow
  4. A small startup will have trouble developing an enterprise product. Long lead times. High hurdles to sales. @wmougayar #3tyow
  5. #3tyow lesson #1 Be careful selling enterprise products if you're a small company. @wmougayar
  6. Simple ideas that are easy to articulate will succeed. If you're full of sh!t, it will never work #3TYOW
  7. #3tyow lesson #3 Don't belive your own shit, let others believe it. @wmougayar
  8. Reinforcing that commenting on blogs CAN create relationships with influential people and still is important #3TYOW
  9. @wmougayar's experience with moderating a popular blog highlighted how segmented the social web is. #3TYOW
  10. Engagio is founded on the notion that the social Web is fragmenting and we need a better way to manage it. @wmougayar #3tyow
  11. Community, comments, conversations, connections, content, contact = 6 Cs of engagement #3TYOW
  12. #3tyow on blog comments: Comments are implicit links about people. Behind each one there is a relationship potential. @wmougayar
  13. Conversation is the new information. Intelligence lives inside social discussion. #3TYOW
  14. #3TYOW we made our product look like gmail: just in case Google has any ideas.
  15. Replying in a conversation is a much stronger social signal than linking or liking. @wmougayar #3tyow
  16. Online advocacy is on the rise - the defeat of SOPA is a perfect case study on this. #3TYOW
  17. Does influence matter? If you're a brand yes. If it's you and me: no. What matters is on on one conversations. #3TYOW
  18. The way to do really big things seems to be to start with deceptively small things - Paul Graham #3TYOW
  19. So @engagio is pretty slick. Follow users once, across all platforms, reply to all platforms from one place #3TYOW basic metrics too!
  20. Q: How do you get millions of users? A: Social & viral - the first thousand subscribers need to get you the next thousand subscribers #3TYOW
  21. Searchability of archives across social networks, both inside and outside of your network? Now that's cool. @engagio #3TYOW
  22. Bloggers: do you find people reply to posts on Twitter, Facebook, G+ and not directly on your blog? #3TYOW

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Joseph Thornley

CEO of Thornley Fallis and 76design. Past Chair of the Canadian Council of Public Relations Firms. Senior Fellow of the Society for New Communications Research.

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