…and a social media conference breaks out. Yeah, I know, not quite as exciting as you expected. Bear with me. And apologies to the 5 awesome industry experts featured in the below video for calling them gurus. I beg your forgiveness.

If you weren't able to attend Social Fresh this year, you missed a whole lot of good stuff. The following is a few quotes and snippets that I'm still thinking about 24 hrs. later. It's all about attention, getting it and doing something with it.

Yesterday I gave a presentation at Social Fresh in Charlotte, NC, on turning social media monitoring into social media research. They are not the same thing. When I had finished my withering torrent of slides, the first question I took from the audience was this: "What tool would you recommend to get started in social media monitoring?"

Social Fresh Charlotte is back and this year's conference is going well. Day one kicked off with some great speakers. Click here for a peek into what is happening. A little over a year ago I wrote a post on socialfresh.com about Getting Value Out of Conferences.

I just got back from the 2011 Social Fresh Charlotte conference where, of course, I had a blast and learned A LOT! Here is a post with my favorite quotes and insights from all the speakers from the conference too. One of my favorite sessions was one from the CEO of Argyle Social, Eric Boggs.

Social Fresh conferences are for marketers. We bring the smartest thought leaders in social media together to provide actionable training. Our attendees walk away ready to immediately implement new tactics and strategies to build their business. "Social Fresh was the little social media conference that could.