Getting Noticed: Incorporating Media Relations Into Your Marketing Plan
A recap of the December 11 webinar taught by Lisa Horn, CAS, on behalf of Promotional Products Association International.
Getting Noticed: Incorporating Media Relations Into Your Marketing Plan webinar starts now! Stay tuned for top ideas... #PPAIProfDev- Getting published in the media has an implied 3rd party endorsement, builds trust, boosts image & reputation. #PPAIProfDev
- Media placements build links to your website, gives social proof and becomes content for social networks. #PPAIProfDev
- Media placements can give you a reason to contact customers and prospects without making a hard sell. #PPAIProfDev
- Media placements may lead to guest blogging & speaking opportunities--more visibility. #PPAIProfDev
- Many ways to interact with media: press releases, product submissions, case histories, bylined articles. #PPAIProfDev
- Publicize media placements on website press page, write a blog entry, post on #SM, include in newsletter. #PPAIProfDev
- When working w/ the media, do you homework. Understand the publication & take audience-centric approach. #PPAIProfDev
- While free press isn't really free--there's time and effort required--the investment pays off by positioning u as the expert. #PPAIProfDev
- Thanks to everyone who attended my Getting Noticed: Incorporating Media Relations Into Your Marketing Plan webinar! Enjoyed it! #PPAIProfDev
