I’m sure you’re all aware of the embedding craze taking place at
present, with Facebook, Google+, etc., now allowing the embedding of
their posts. Although I know you can add written content to a page with
embedded content to improve SEO, embedded content on its own seems to
have little value for SEO (except for the rise of social sharing
“signals”). I’m wondering how this affects your thinking in terms of
curating content by downstream marketing.
I’ve also been waiting for your new release of an content curation
segment which is listed with a release date of May in the members
section. Perhaps you can cover the embedding craze in your new curation
Iframes are not the best thing for SEO, but I do not agree with people
who are altogether freaked out about them. I had another conversation
with an SEO who deeply believes that his sites are penalized when they
use Iframes. My testing has shown that this is not generally true, and
The companies you need to worry about are in situations like Posterous .
. . which was ALWAYS free . . . and nobody ever knew how they were
funded. It was NOT a shock to me when they were purchased, and I did not
put much resources into them. They NEED to be purchased because they
Also, the 80% to 20% rule is probably the best concept when it comes to
your blog. Maybe 20 or 30 % are stories or iframes, and the rest is your
own content. Or all of it is your own and you syndicate storify
separately – etc.
The iframe content isn’t included in the original page. If you want the
content indexed, try providing a text link to the src page. If you don’t
want it indexed, use the meta robots tag or robots.txt to restrict the
In the case of Storify premium, they pull the original content Meta
using a script, which is awesome, and your blog will often outrank the Storify story, which is not true always using the free version. But this
does depend on a lot of things. Most of our blog posts with Storify
embeds on theme-zoom will outrank Storify profile by default, because it
is an older blog with better link flow.
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