Reflections & Musings from Day 2 at #adobesummit
Notable learnings from Digital Marketing Conference EMEA by Adobe
- Prologue
Facebook is your brand's personality, Twitter is its emotion, search is the telephone number #adobesummit @MellorTime- Figures & some stunning numbers
- 40% of non-food purchases are digitally influenced Giles Warner @DeloitteTMT #adobesummit #futureofdigital
- The TV schedule still dominates. 95% of all TV will be viewed either live or shortly afterwards Giles Warner @DeloitteTMT #adobesummit
Nils Müller @TrendONE “22 billion Euros are spent in Europe on Advertising each year. The digital marketing industry gets 15%. #adobesummit- Only 20% of branded apps are downloaded over 1,000 times Giles Warner @DeloitteTMT #adobesummit
- 64% visited websites as a result of seeing it on television Giles Warner @DeloitteTMT #adobesummit #futureofdigital
- The future is here - impressions from @trendone 's inspiring keynote
Nils Müller at #AdobeSummit showing off the web of things pic.twitter.com/VXYdC1VJ
Trendreport, Trendexplorer, Vortrag/Keynote, Workshop | TrendONE DEProduktinnovationen, Marketing-Trends und technologische Entwicklungen identifiziert TrendONE als Micro-Trends, stellt diese im Trendexplorer zur Verfügung und publiziert sie in Trendreports.- @Apparatschiks Section
- Unlike people, who can choose to not be on Facebook, Twitter, LinkedIn, your brand can’t choose @MellorTime #AdobeSummit
- Valuable resources to read more thoroughly
- Thanks to @deloitte digital for sharing your impressive array of resources #AdobeSummit deloitte.com/view/en_GX/glo…
Day 1 @ Adobe Digital Marketing Summit 2012 in London - Web Analytics & E-commerce (EN)
For the first edition of its Digital Marketing Summit in London, Adobe has chosen the charming Battersea Park, right on the South Bank of the Thames, with joggers and tennis players nearby. 1,700+ attendees from 36 different countries gathered for keynote and breakout sessions on digital marketing, digital advertising and digital analytics.
Deloitte | Technology, Media & Telecommunications | TMT Predictions 2012This marks the eleventh anniversary of Deloitte's Predictions. What started in 2001 with ten predictions about mobile telephony has evolved and grown into one of Deloitte's Technology, Media Telecommunications group's most anticipated research publications, covering all three converging industries.- Visual impressions...
- Social Media Buzz - right from the horses äh IPO candidate mouth or twittering beak
- According to #facebook an emerging Social KPI is PTAT - People Talking About This. CTR too one-dimensional. #sponsoredstories #AdobeSummit
- "Shifting from Ads to Stories" - a facebook mantra creating pages as mission control. Dear #generalmotors - time to reconsider? #AdobeSummit
- 80%!of all active users on Twitter in the UK are publishing mobile! 60% type / 100% listen. A whopping 10 Mio active in UK. #AdobeSummit
