Twitter puts a spin on Rogers marketing campaign
Hashtag goes viral as customers band together to gripe about company
- By this morning, the hashtag #Rogers1Number was at the top of Twitter's trending topics as a promoted tweet. The search term's popularity, however, had nothing to do with the positive buzz the company was hoping for. It had become a rallying cry for customers unhappy with the company's service.
- — SaskSportsMan (@SaskSportsMan)Fri, Mar 16 2012 04:04:18
- — danielle montgomery (@dannimontgomery)Fri, Mar 16 2012 04:31:33my #rogers1number was $198 yesterday after my bill went up (again!) without notice ($30!). worst company ever. wish we had shaw cable in on.
- — Verified TBek (@TenaciousTBek)Fri, Mar 16 2012 05:38:35Judging by the #Rogers1Number discussion, Rogers is about as popular with customers as their Jays are good at selling tickets.
- Some customers even questioned the merits of the new product Rogers was promoting in the campaign.
- — donna de la cruz (@donaXty)Fri, Mar 16 2012 00:41:52
- It wasn't long before #Rogers1Number had been declared a "customer service nightmare" and marketing failure.
- — Mitali R (@mitaliravji)Fri, Mar 16 2012 02:37:40#Rogers1Number .. An example of when using social media as a medium for generating positive 'buzz' about your company COMPLETELY backfires.
- Compiled by @diannenice
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